Marketing Manager I

J.B. Hunt Transport Services, Inc.•Lowell, AR

1d•Onsite

About The Position

Under general direction, this position is responsible for leading and contributing to tactical projects that drive revenue and recruitment growth. This position is responsible for the development and management of recruitment marketing programs, implementation and results. This role will manage marketing efforts for brand position and awareness to support specific business units within J.B. Hunt. They will manage the process around lead generation, content development and content curation/creation, and recruitment collateral. This high-impact role will work across multiple functions and interact with clients, vendors, and senior leaders.

Requirements

High School Diploma/GED and 5 or more years of directly managing marketing programs with proven ability to deliver consistently strong measurable results OR a bachelor’s degree and 3+ years project management experience
Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
Excellent communication skills – strong written and oral communication skills
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
Ability to work closely with sales and business development teams towards aligned goals
Data-driven - comfortable with MS Excel and data analysis and able to make data-driven decisions
Excellent time management - able to stay calm under pressure while working quickly and delivering to tight deadlines
Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment
Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
Proficient computer skills in MS Office including Word and Excel and PowerPoint
Proactive mentality with curiosity and desire to learn
Must be very comfortable with continuously changing opportunities and priorities
Creative thinker and problem solver who enjoys generating innovative ideas and devising new ways to engage audiences

Nice To Haves

MBA or equivalent preferred but not required
Experience with Marketing CRM and email automation platform to nurture, track and report on lead conversions is a plus

Responsibilities

Collaborate with internal and external stakeholders in executing the company’s marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives.
Collaborate with an array of cross-functional team members and external vendors to increase marketing's contribution to recruitment and hiring.
Working with the content and creative teams, lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with internal hiring teams and broader organization
Perform industry and competitive analysis to help positioning and messaging
Assist with strategy, implementation, and optimization for winning marketing strategies to drive user growth, engagement, retention and efficiency
Assist with full funnel marketing strategy which includes pitches and working with the larger marketing team on marketing communication, digital marketing, content production, social media, and offline events
Track and report all marketing KPIs and activities, providing actionable insights for improvement and growth
Work with respective teams to A/B test copy, creatives and strategies for these channels and arrive at winning strategies that will maximize campaign effectiveness
Present marketing plans and results to internal leadership