Marketing Manager I, Lifecycle & CRM Operations

Care.com•Dallas, TX

22d•$80,000 - $100,000•Hybrid

About The Position

As a Marketing Manager I for Lifecycle & CRM Operations at Care.com, you will sit at the intersection of marketing, technology, and data — owning the hands-on build, testing, and deployment of multi-channel lifecycle campaigns across email, push, SMS, in-app, and embedded messaging. This is a deeply technical role for a detail-obsessed operator who takes direct, hands-on experience in Iterable — across workflows, campaigns, catalogs, and data management — and puts it to work in close collaboration with Lifecycle Strategy, Product, and Engineering to translate technical capabilities into business outcomes.

Requirements

2-4+ years of Digital Marketing or CRM operations experience
Deep experience with enterprise marketing automation platforms (e.g., Iterable, Braze, Customer.io, or Salesforce Marketing Cloud) is required; direct hands-on experience with Iterable is a major plus.
Demonstrated experience working with data, reporting on key performance metrics, and delivering actionable insights based on trends.
Mid-level HTML/CSS skills with the ability to troubleshoot rendering and technical issues.
Solid understanding of marketing best practices, personalization strategies, triggered/automated programs, A/B testing, and responsive design.
Ability to work quickly and independently while under deadline pressure and follow through on assignments.
You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt— new marketing solutions as needed.
BA/BS required

Nice To Haves

Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency

Responsibilities

Build, QA, and launch dynamic lifecycle and behavioral campaigns across channels — bringing a sharp eye for detail and strong organizational discipline to ensure accurate setup, targeting, scheduling, and deployment for both ad hoc and recurring sends.
Create and manage cross-channel workflows in Iterable with advanced targeting logic, triggers, segmentation, and personalization rules, including A/B and multivariate test configuration.
Develop and maintain performance-optimized templates with a strong working knowledge of HTML/CSS to troubleshoot and resolve rendering issues across devices.
Monitor campaign health post-launch and proactively troubleshoot issues across templates, data, targeting logic, and integrations to ensure campaigns function as intended.
Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out.
Understand how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering on technical requirements for your projects.
Bring a natural curiosity to problem-solving, proactively catching errors and discrepancies before they impact performance.
Show up as an active participant in cross-functional team calls — not just as an executor, but as a contributor who brings ideas to the table that improve workflows, targeting, and personalization.
Partner closely with the Lifecycle CRM Strategy team to translate strategic direction into technical builds, and communicate clearly on timelines, dependencies, and risks to keep complex work moving forward with accountability.