Marketing Manager: Hershey & Oh Henry

The Hershey Company • Mississauga, ON

35d • Onsite

About The Position

The Hershey Company is seeking a Marketing Manager for its Hershey & Oh Henry brands. This role involves taking a leadership position as the brand owner, responsible for the growth and overall health of the brand portfolio. The successful candidate will be expected to deliver on business objectives and lead internal and external cross-functional teams to flawlessly execute brand strategy. Hershey Canada emphasizes a culture of autonomy and support, fostering career growth through resources like e-learning, coaching, and cross-functional projects. The company is recognized as a top employer and is committed to making a difference in the communities where it operates.

Requirements

• A minimum of 5 years of progressive brand management experience in the Packaged Goods industry or similarly disciplined industry
• Strong personal leadership, cross-functional teamwork and strategic thought leadership are required in addition to solid analytic skills.
• Strong presentation skills, interpersonal and oral/written communication skills
• Solid understanding of financial statements and accounting principles
• Proven track record of leading agencies to create and execute high impact marketing campaigns

Nice To Haves

• Business degree or equivalent experience with a marketing or related major preferred

Responsibilities

• Developing and implementing annual business reviews and marketing plans based on solid analysis and strong consumer insights.
• Work with research team members to direct consumer research and ensure that key insights and learnings are captured, and actions taken.
• Lead the development and execution of brand building initiatives including promotions and/or advertising.
• Ensure key learnings are captured to be incorporated into future activities.
• Develop and execute meaningful new products/commercialize new products that will drive brand development and growth.
• Complete business ownership of brand’s annual operating plan including risks and opportunities, budgeting, SKU management, financial forecasting and reporting, etc.
• Work closely with key cross functional partners, specifically in the customer marketing and sales areas to ensure brand strategies drive closely linked sales strategies and communications

Benefits

• Flexible Work Environment! We pride ourselves in offering flexibility in your work schedule
• Flexible dress policy – this includes jeans!
• Corporate social responsibility programs - because we should leave the world a little better than we found it.
• Health and Wellness Reimbursement program as well as other great employee benefits
• Fantastic rewards and recognition programs
• Working for a company recognized as one of the best in Canada and the GTA!
• Exposure to some of the finest chocolate and non-chocolate confectionery products
• Performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees