HealthStack Marketing Manager

Blavity Inc.

1d•Remote

About The Position

Blavity Inc. is seeking a Marketing Manager, Health Stack to lead marketing strategy, campaign execution, and partner activation for Health Stack. This 1099 contractor role focuses on increasing Health Stack's audience, brand visibility, and event attendance through comprehensive marketing campaigns, strategic LinkedIn growth, and robust partnership development. The Marketing Manager will act as the central point person for all Health Stack marketing efforts, managing the marketing and campaign calendar, executing campaigns from start to finish, and driving brand awareness via LinkedIn and strategic alliances. This involves setting campaign strategies, briefing internal creative teams, and directly handling outreach, content posting, and event activation. The ideal candidate is a proactive builder and operator who views marketing as a strategic pipeline rather than just social media posts. They possess deep expertise in LinkedIn growth tactics, partnership development, and campaign management, with the ability to both strategize and execute hands-on. This role collaborates closely with internal content, growth, SEO, and client services teams. The position reports to the Chief of Staff with a secondary reporting line to the VP of Digital Operations. Contractors are responsible for their own equipment.

Requirements

Bachelor's degree or equivalent professional experience
4+ years of experience in marketing, growth, or partnerships, ideally in a media, community, creator-led, or lifestyle brand environment
Proven track record running marketing campaigns end to end, from strategy through execution and measurement
Demonstrated success growing an audience or community on LinkedIn, with receipts
Proven ability to build and activate partnerships that drove measurable audience or event outcomes
Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments
Strong written communication and pitching skills
Strong working experience with LinkedIn (personal and company page growth), LinkedIn analytics, and light CRM or outreach tracking tools; fluent in Google Suite, Asana, and/or comparable project management suite
Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
Experimental and forward-thinking mindset, with a strong interest in testing new growth ideas, channels, and formats
Strong comfort with ambiguity and a bias toward action in unstructured environments
A marketer's mindset, not just a social media mindset; thinks in funnels, pipelines, campaigns, and audiences
High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
Excellent communication skills; outgoing and sociable; willing to wear multiple hats
A healthy appreciation of GIFs and Black culture
Candidates must be authorized to work in the U.S.
Candidates must be available to work in alignment with the Pacific Time Zone.

Nice To Haves

Experience marketing in the health, wellness, or lifestyle space
Existing network in health, wellness, creator, or community ecosystems
Experience supporting events or event-driven marketing campaigns

Responsibilities

Own the Health Stack marketing and campaign calendar end to end, including planning and executing time-bound marketing campaigns across pharma, nurse, and physician outreach, event pushes, and editorial moments
Brief internal creative partners (Anselm and Lia) on campaign creative, storytelling series, and video concepts; submit requests to the Email Director for email marketing support and the Growth Director for paid and growth experiments
Own Health Stack's LinkedIn page including voice, cadence, and content calendar; post editorial, event, and campaign content formatted and framed for engagement and distribution on the platform
Proactively reach out to individuals on LinkedIn to invite them to Health Stack events and programming; grow community through comments, DMs, and relevant LinkedIn communities on behalf of the brand
Build a pipeline of potential partners including industry experts, pharma companies, associations, and community leaders in the health and med tech space; pitch and close partnership opportunities that drive audience, brand awareness, and event attendance
Equip partners with assets, messaging, and clear calls to action to promote Health Stack effectively; maintain relationships with existing partners and steward their experience
Own the Health Stack event attendance KPI; drive registrations and attendance through LinkedIn outreach, partner activation, campaign execution, and targeted marketing across pre-event, live-event, and post-event moments
Maintain a light but consistent presence on the Health Stack Instagram (approximately 5% of scope), repurposing high-performing content from LinkedIn and other channels
Design and lead growth experiments across content, outreach motions, and partner activations; track and report on follower growth, engagement, partnership pipeline, campaign performance, and event attendance
Translate insights into recommendations for leadership, own intake and prioritization for Health Stack marketing initiatives, and represent the Health Stack brand credibly in outreach, partnerships, and community moments