Marketing Manager, Growth & Innovation

Michael Foods Inc.Hopkins, MN
Hybrid

About The Position

Michael Foods, Inc. is seeking an innovation-driven Marketing Manager to lead the development of new products across its egg, potato, and complementary products portfolio. This role requires strong project management skills and the ability to build cross-functional teams to take ideas from trends and insights to launch-ready solutions. The ideal candidate will have a passion for food, an interest in menus and emerging flavors, and the ability to align teams to deliver results quickly.

Requirements

  • Bachelor's Degree with a focus in Marketing/Business/industry experience.
  • 3+ years of experience in marketing analytics, brand management, innovation, category, or product development —ideally within foodservice specifically.
  • Proven strength in project management (scoping, timelines, stakeholder alignment, and on-time execution).
  • Ability to lead through influence and build effective cross-functional teams.
  • Genuine passion for food, curiosity about trends, and comfort diving into menus, operator insights, and competitive offerings.
  • Clear, concise communicator who can translate insights into action and keep partners engaged.
  • Knowledge of food product development and experience in effective go-to-market strategies.

Responsibilities

  • Lead innovation projects from concept through commercialization across egg, potato, and complementary categories.
  • Dive deep into food trends, menus, operator needs, and competitive offerings to identify whitespace and build a winning pipeline.
  • Develop business cases that support the successful launch of new items by analyzing the marketplace, forecasting sales, and determining financial targets.
  • Build and lead cross-functional teams (R&D, Culinary, QA, Ops, Sales, Category/Insights) to align scope, timing, and outcomes.
  • Partner with culinary, sales, R&D, and our customers to translate insights into relevant concepts, product claims, and launch stories.
  • Track post-launch performance and apply insights to continuously strengthen the innovation pipeline.
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