Marketing Manager, Global Strategic Marketing, CMF and Thoracic

Johnson & Johnson • West Chester, PA

1d • Onsite

About The Position

DePuy Synthes is seeking a Marketing Manager, Global Strategic Marketing for CMF and Thoracic, based in West Chester, PA. This role is responsible for leading portfolio strategy and lifecycle execution across global markets, driving growth through launch excellence, lifecycle optimization, and sustained post-launch performance. This role partners closely with regional teams, commercial, supply chain, medical affairs, regulatory, and R&D to maximize product value across the full product lifecycle.

Requirements

• A minimum of a Bachelor's Degree is required
• A minimum of eight (8) years of progressive business experience including Marketing and/or Product Development is required.
• Experience in developing and launching new products, services and programs to the healthcare community is required.
• Excellent written and verbal communication and presentation skills are required.
• The ability to work in a hands–on, fast paced, customer focused environment

Nice To Haves

• An MBA is preferred.
• A minimum of two (2) years of experience in Medical Device or other healthcare regulated environment is preferred.
• Experience interacting with key surgeon customers and sales force is preferred.
• Worldwide or international experience is preferred.

Responsibilities

• Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis.
• Manage expenses within budget.
• Maintain company's leadership position in CMF market.
• Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
• Responsible for leading and executing impactful worldwide product launches. Specific responsibilities include the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key stakeholders.
• Contribute to multigenerational portfolio plans aligned to company strategy.
• Partner with R&D and Strategic Alliance counterpart to lead product development programs. Responsible for contributing to product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.
• Contribute to company strategy for portfolio optimization and quality initiatives.
• Identify external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation. Develop business cases to gain internal support for proposed partnerships/acquisitions.
• Partner with Business Insights & Strategic Marketing to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.)
• Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.). Collaborate with other functional areas to execute plan. Apply understanding of the sales process to develop well positioned market messaging that can drive customer behavior. Partner with the sales force and field marketing to effectively deploy.
• Position typically does not involve management of direct reports, but will involve extensive interaction with external partners requiring collaboration and management of the partner resources and development processes.
• Develop strong relationships with surgeon customers and key targets.
• Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support.
• Partner closely with Regional Marketing and Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy.
• Be responsive in responding to requests from customers and sales consultants.
• Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level