Marketing Manager- Festivals

AEG Presents•Los Angeles, CA

6d•Onsite

About The Position

The Marketing Manager- Festivals is responsible for all marketing assets for festivals on calendar. This position will work in conjunction with artist management, Radio/TV, and marketing team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each show. The Marketing Manager will develop graphic content used to inform the general public of shows for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. The Marketing Manager will oversee social media accounts and ensure they are up to date with engaging material.

Requirements

BA/BS Degree (4 years) in Marketing/ Business Communications, PR Preferred
4-6 years Of related work experience
4-6 years Experience with media buying
Strong communication and organizational skills
Knowledge of social media and online marketing initiatives and strategies
Must be internet savvy
Proficient in Photoshop and MS Office
Creative, detail-oriented person who can juggle multiple tasks

Nice To Haves

Knowledge of Music industry preferred
Passion for music preferred

Responsibilities

Responsible for development and execution of marketing and promotional plans.
Collaborates with festival directors, talent buyers, and marketing director to plan and oversee the marketing spend.
Generate and adhere to marketing budget.
Book and account for all advertising and media ensuring funds are allocated to correct partners.
Prepare advertising settlements for each show
Oversee Social Media accounts for each show.
Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
Oversee and evaluate show performance, making adjustments to meet marketing strategy in changing market or competitive conditions
Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
Develop and pitch promotions to media outlets.
Contact radio and schedule radio time and set up giveaways.
Negotiate rates and contracts with various media outlets
Develop additional marketing opportunities to increase ticket sales when needed.
Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience.
Request graphics for ecards, banners, posters, social media post, radio station needs and e-mails
May be responsible for overseeing interns and assistants.