Marketing Manager, Events (Temporary)

Baker Tilly•Philadelphia, PA

About The Position

Baker Tilly is a leading advisory, tax and assurance firm with a global presence. The Marketing Manager proactively develops and implements strategic marketing plans for industry/service practice teams, ensuring alignment with the firm’s business plan and Strategy 2.0, including footholds and firm-wide growth plans. This role involves close collaboration with practice leaders, partners, and marketing colleagues to develop plans, implement strategies, and evaluate results. The manager is responsible for planning and implementing a wide range of demand generation marketing tactics and initiatives through multi-channel digital campaigns, sponsorships, events, speaking engagements, thought leadership content, webinars, presentations, advertising, and press releases. They also work with Marketing Strategy colleagues to determine effective sales collateral, website content, and practice-specific content. This is a hands-on, proactive role focused on planning, managing, executing, analyzing, and reporting on marketing activities.

Requirements

Bachelor's degree in marketing, business, or related field
5-8 years of related work experience
Minimum of seven (7) years marketing experience
Excellent Microsoft Office Suite skills
Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused environment
High-level verbal and written communication skills
High attention to detail
Excellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadership
Strong grasp of marketing principles, including marketing automation, CRM, social media, online and native advertising, and digital marketing
Excellent people skills, enthusiastic attitude, and ability to build relationships
Ability to effectively work under tight deadlines, manage projects independently, and be resourceful in addressing challenges and solving problems
Strategic thinker with superior professionalism, judgment, and strong work ethic

Nice To Haves

Prior marketing management experience in a professional services environment preferred
Experience with Adobe Acrobat, Photoshop and/or InDesign preferred

Responsibilities

Proactively develop and implement strategic marketing plans in alignment with the overall firm-wide marketing plan and respective industry, service line, or local office business plans.
Develop and implement strategic marketing plans for assigned teams
Define and develop marketing, communication, and brand building strategies and tactics to execute the plans
Manage and implement a wide range of marketing activities such as digital initiatives, webinars, social media, events and sponsorships to support the strategic marketing plans.
Collaborate closely with team members to: Align objectives and strategies with Strategy 2.0 including firm footholds and industry/service growth plans
Gather and maintain relevant client lists, industry information, competitor insights, etc.
Develop and share ideas and best practices
Share industry insights and knowledge
Effectively leverage firm marketing resources, planning tools and marketing automation
Innovate, share, and implement best practices
Research industry issues, developments, and trends
Collaborate closely with Marketing Strategy colleagues to: Track and report marketing return on investment and marketing return on objectives of initiatives (i.e. consistently review PowerBI Dashboards, SalesForce.com, etc.)
Determine the most effective industry-focused content and thought leadership materials, such as white papers, articles/alerts, case studies, and client testimonials
Manage staff, as assigned
Provide direction and guidance to assigned staff in the performance of their roles, establishing work priorities and in achieving stated goals
Maintain and expand knowledge base in area of expertise
Participate in professional organizations, independent study, etc.
Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate
Become acknowledged and sought out by others due to extensive, in-depth knowledge and expertise of the assigned industry/service lines
Perform other responsibilities as assigned
Participate in marketing taskforces and special projects