Marketing Manager - Events & Media
About The Position
PharmaSource, a division of Life Science Connect, runs market-leading conferences and exhibitions for the pharma and biotech outsourcing community. This role owns marketing for delegates and exhibitors across CDMO Live's events in Europe and North America, alongside the PharmaSource media platform. It’s an ideal opportunity for an ambitious Marketing Manager looking to take the next step in a high-growth events business, with the autonomy to lead and own the marketing function as the portfolio continues to grow. This role will maintain a strong partnership with corporate marketing to ensure consistency across product positioning, campaigns, and all market-facing materials.
Requirements
- Track record marketing leading conferences or exhibitions in a global or international market
- A creative, collaborative approach, with a genuine interest in finding new ways to develop audience through content and targeting
- Proven ability to get under the skin of audience personas and engage them through content
- Proven use of AI tools such as Claude or ChatGPT to create marketing efficiencies and improve results
- Experience with email platforms (e.g. Brevo) and marketing automation
- Comfort managing a marketing budget and working with external agencies
- Line management experience
Nice To Haves
- Experience in pharma or life sciences is a bonus, not a requirement
Responsibilities
- Develop and own event marketing plans, delivering campaigns and tracking performance against targets.
- Deliver delegate audiences to CDMO Live Europe (Netherlands) and CDMO Live Americas (United States), plus regional roundtable events (Basel, Dublin, New York).
- Run email marketing end to end: the weekly PharmaSource newsletter and all event communications.
- Contribute to campaign planning by identifying opportunities to improve messaging, creative execution, audience targeting and event positioning.
- Take an analytical approach to improving response rates and optimising activity across digital marketing channels.
- Manage digital advertising to budget, working with our digital marketing agency.
- Build and manage CRM segmentation, automation and list building to create effective marketing segments (HubSpot preferred).
- Develop media kits and sales collateral that make the case for sponsors, exhibitors and partners, clearly and persuasively.
- Cultivate and strengthen relationships with media partners and industry thought leaders to expand event visibility and audience reach.
- Own and grow association partnerships that bring qualified audience to our events.
- Actively participate in the annual planning process, researching relevant events and market opportunities to inform the portfolio.
- Stay informed on customer behaviour, industry trends, competitive activity and marketing best practice, and apply that thinking to improve campaign performance.
- Keep event websites updated (WordPress/Elementor).
- Line manage as the team grows.
Benefits
- 100% company-paid life insurance
- Pension with dollar-for-dollar company match up to 6%
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
