Marketing Manager, Events & Content

Toro TMS•Chicago, IL

3h•Hybrid

About The Position

As our Events & Content Marketing Manager, you will own how Toro shows up in the market, in the industry, and online. You'll own Toro's full event strategy: from industry conferences to webinars to community dinners. This hybrid role will also be responsible for our content strategy: creating the written, video, and social content that fuels our demand channels, managing our organic social channels, and managing the production relationships that bring it all to life. This is a creative, high-ownership role for someone who is equally comfortable writing a customer story, staffing a booth at a conference, and filming a video testimonial with a customer in the field.

Requirements

4+ years of event marketing experience, ideally in B2B SaaS, logistics, supply chain, or a high-growth startup
Proven track record owning events end-to-end — from strategy through post-event reporting
Comfortable owning a social media presence and building an organic content program from the ground up.
Strong project management skills with the ability to juggle multiple deadlines simultaneously
Experience partnering with Sales teams to align event and content programming with pipeline goals
Data-driven mindset: comfortable defining success metrics, pulling reports, and communicating event ROI
Excellent communicator — written, verbal, and cross-functional
Highly organized, detail-oriented, and calm under pressure
Willingness to travel for on-site event execution

Responsibilities

Own and execute Toro's end-to-end event marketing strategy, including trade shows, industry conferences, customer events, field marketing, and virtual/hybrid formats.
Build and manage the annual events calendar, prioritizing high-impact opportunities aligned to pipeline and revenue goals.
Lead all event logistics: venue sourcing, vendor management, booth design, swag, staffing, and on-site execution.
Track and report on event performance metrics (pipeline influenced, leads generated, cost per opportunity, ROI) and use data to optimize the program.
Own Toro's content calendar: planning and producing written content (blog posts, customer stories, case studies, podcast material) that supports demand generation and brand storytelling.
Manage customer story content across formats: written, video, and social, working closely with customers and our production agency to capture and share stories.
Own Toro's organic social presence – developing a consistent publishing cadence that reflects our brand voice and builds awareness in our target markets.