Marketing Manager, Enrollment and Service Marketing

Guardian Life Insurance•New York, NY

About The Position

Guardian is seeking an experienced, results-focused, and energetic marketing manager to join their Member Engagement and Service Marketing Team for the Group Employee Benefits business. This role involves close collaboration across marketing, product, enrollment, claims, and client management teams to develop and execute omnichannel marketing strategies that help members understand and use their benefits. The successful candidate will develop and implement results-oriented marketing plans across various channels, drive customer journey mapping, and establish KPIs and goals for campaign programs, communicating results to stakeholders. The position requires strategic thinking, business acumen, collaboration, prioritization, attention to detail, a passion for customers, and commitment to diversity and inclusion in a fast-paced environment. The ideal candidate is a successful direct-to-consumer, B2C, or B2B2C Marketer who is well-organized, collaborative, flexible, and adapts easily to change. They should be able to drive alignment across business functions, translate objectives into marketing campaigns with proven results, develop campaign hypotheses, analyze data, and understand digital solutions' impact on customer experience. The role also involves collaborating across departments to transform conceptual thinking into executable insights, informing customer segmentation, creating sales enablement tools, and possessing strong written and verbal communication skills with executive presence.

Requirements

Bachelor’s degree
Minimum of 5 years of direct to consumer, B2C/B2B2C working with business to develop campaigns and resources designed to enhance the customer experience
Strong track record of developing and executing multi-channel digital marketing programs with tangible results.
Experience with customer segmentation.
Presentation skills that include creating engagement with stakeholders and sharing technical content at appropriate audience levels
Proven collaboration across cross-functional teams at the rep and management levels
Experience with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms
Demonstrated willingness to ‘roll up your sleeves to get things done
Strong analytical skills and the ability to identify trends and make data-driven decisions
MS Office (Excel, Word, PPT)

Nice To Haves

Prior experience in managing consumer-focused marketing campaigns in the healthcare / insurance industry or financial services
Strong understanding of life and disability insurance/ leave planning solutions
Account-Based Marketing (ABM) experience with proven results against goals and experience with ABM platforms (like Demand Base)

Responsibilities

Develop and implement results-oriented marketing plans executed across a variety of marketing channels, including digital and account-based marketing, to drive member engagement.
Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders.
Ensure successful ROI-focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)
Think strategically to provide marketing leadership to develop and execute omnichannel campaigns that achieve the business’s short and long-term goals, and generate buy-in and support for marketing programs from the sales team
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Identify, develop, implement, and improve customer enablement tools, programs, and training to support member engagement and digital adoption to decrease costs, improve productivity and achieve business results
Inform and train internal teams, distribution teams, and customer-facing staff on marketing programs and planholder enablement tools
Understand the customer journey from end-to-end. Bring original thinking in innovating new ways to reach, engage and convert target customers
Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs) and drive ongoing data-driven insights
Be a strong storyteller…. Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations