Enrollment Marketing Specialist
About The Position
About Cylinder Founded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health. Position Summary We are looking for an Enrollment Marketing Specialist to join the Member Marketing team. Reporting to the Director of Member Marketing, this role will support the strategy, execution, and optimization of enrollment campaigns that drive member engagement and program adoption. This role partners cross-functionally to deliver data-driven, scalable marketing communications that support client goals, improve conversion outcomes, and contribute to business growth. The ideal candidate is a highly organized, analytical marketer with experience managing complex campaigns in a fast-paced, startup environment.
Requirements
- 2-4 years of work experience with 1-2 years of experience planning and executing marketing campaigns on behalf of clients
- Bachelor's Degree in Business, Marketing, Healthcare or other related fields
- Experience working in a B2B2C capacity
- Comfortable presenting in front of groups of all sizes
- Self-directed, highly organized, and ability to prioritize
Nice To Haves
- Passionate about improving gut health
- Exceptional attention to detail
- Self-motivated problem solver
- Someone who thrives in a fast-paced, remote-first environment
- Comfortable with fluid job responsibilities
Responsibilities
- Support the member enrollment (recruitment) marketing strategy and execution for Cylinder’s clients, including client-specific communications planning, campaign management, and performance tracking
- Manage the recruitment communications calendar and report out on key campaign metrics, leveraging data, A/B testing, and performance insights to optimize engagement, scalability, and conversion outcomes
- Partner cross-functionally with Client Success, Marketing Ops, and Data teams to deliver impactful campaigns that drive awareness, support client goals, and contribute to annual revenue targets
- Identify opportunities to improve and scale processes to increase operational efficiency and campaign effectiveness
- Lead client-facing communication initiatives by pitching strategies, presenting campaign plans and assets, and maintaining strong relationships with new and existing clients
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
