Marketing Manager, Digital & Integrations

Bell Partners•Greensboro, NC

About The Position

The Marketing Manager, Digital & Integrations is responsible for driving and maintaining overall digital health for internal and external stakeholders. This is achieved through leading the vendor management, KPIs, website design, development and UX, and overall ownership of current and newly implemented marketing technology integrations to drive demand generation and a positive customer experience.

Requirements

Minimum of 5 years of experience working in Marketing in a related role responsible for websites, integrations or related digital marketing experience
Demonstrated experience of digital acumen with a high-level technical knowledge, as well as a strategic approach to recommendations
Demonstrated ability to partner effectively within a team and organization, working well cross-functionally and ability to form strong relationships with key stakeholders.
Strong prioritization skills and strategic decision making to determine the highest impact near-term and long-term marketing opportunities.
Excellent organizational skills to manage and organize multiple high-priority campaigns and projects
Experience with effectively working through a marketing project management tool
Exceptional problem solving and analytical skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
Business maturity and acumen
Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others

Nice To Haves

Proven experience with setup and management of websites across multiple CMS platforms including monitoring and optimizing performance.

Responsibilities

Provide strategic recommendations, compare product services, provide cost analysis, and vendors recommendations that align with the property’s business objectives.
Optimize digital strategies and recommendations to support the Marketing Client Account Manager’s marketing plan for each property, continuously striving for excellence in a digital UX environment.
Intake creative briefs from internal team members, working to identify campaign messages, target audiences, campaign calendars, content maps and execution plans, and executing on creative briefs in partnership with other marketing team members.
Stays current on emerging digital and marketing strategies and tactics both inside and outside the multifamily industry and sets best practices and innovates with a test and learn mindset to drive our success.
Serve as the strategic and/or technical SME to cross-functional departments regarding websites and various digital technologies with the ability to communicate technical knowledge and triage/resolve in a way that resonates with ownership groups through various mediums.
Support requests from internal teams including but not limited to Marketing Client Account Managers, Client Services, and Customer Experience.
Support the Marketing Client Account Managers in building the budgets and timelines around the marketing technology stack.
Own the vendor relationships as it pertains to Yardi PMS, marketing technology services, websites, and other digital services, and serve as project lead on key initiatives including project plans, communication, and sustainable training.
Own and execute conversion rate optimization (CRO) by leading website initiatives including landing pages and other lead generation tactics.
Audit websites to ensure they meet brand standards and accurately portray the on-site experience while optimizing customer experience through a mobile-first approach.
Improve search engine optimization (SEO) results for property websites by monitoring on- and off-page SEO elements including but not limited to site speed, 404 errors, meta data, keywords, and sitemap.xml.
Own and manage any website compliance guidelines as it relates to local, state or federal laws.
Serve as the marketing SME for Yardi PMS, understanding the flow of information as it relates to websites and other various marketing technologies.
Serve as the marketing SME for Bell Partners’ internal Innovations Committee with a lens on impact to the marketing team and business including capacity planning, internal and external communications, sustainable training, etc.
Lead Bell Partners’ Cyber Security Audits with new vendors by collaborating with the IT team to ensure security and compliance of data.
Ability to anticipate, identify, and troubleshoot integration issues with the IT, Customer Experience, and Enterprise Systems teams.
Curate, own and drive performance reports, analyze property data, and benchmarks and KPIs for Marketing Client Account Manager, Operations team and Ownership groups to support strategic recommendations to maintain the health and success of the property.
Work with vendor partners to identify and set KPIs and benchmarks across the portfolio and managing vendors to those standards.
Support corporate marketing and public relations initiatives through the corporate website for cross-functional departments including client services, HR, investor relations, and operations, through various mediums such as content, design, graphics, lead generation and UX.
Ensure corporate website maintains accuracy by owning and leading regular content audits with cross-functional stakeholders.
Improve search engine optimization (SEO) results for the corporate website by monitoring on- and off-page SEO elements including but not limited to site speed, 404 errors, meta data, keywords, and sitemap.xml.