Marketing Manager, Customer Marketing & Integrated Campaigns

ControlUp

4d • Hybrid

About The Position

We are looking for a strategic, hands-on marketing manager to build and scale our customer marketing motion and own our integrated campaign strategy and planning. This role is critical for driving adoption, retention, and expansion throughout the customer lifecycle.
The ideal candidate is a self-starter who will take ownership of the full customer marketing strategy—from adoption to renewal—in a high-growth environment.
This person will also lead the execution of specific integrated campaigns, focusing on core sales plays and aligning product marketing, field marketing, digital, sales, and customer success around a shared campaign framework.
This role is ideal for someone who can think big, execute quickly, and thrive in a company where processes are still being defined.

Why This Role Matters
This role sits at the intersection of strategy, execution, and customer impact. You’ll help define how we go to market, how we tell our story, and how we turn customers into long-term advocates, all while building foundational programs that scale with the business.

Requirements

• 6–9+ years of B2B marketing experience, ideally in high-growth SaaS or technology companies
• Proven experience owning integrated campaign strategy and execution
• Direct experience in customer marketing, lifecycle marketing, or post-sale programs
• Strong understanding of B2B funnels, GTM motions, and sales alignment
• Experience working cross-functionally in ambiguous, fast-moving environments
• Highly organized, strong communicator, and comfortable leading through influence
• Data-driven mindset with experience using performance insights to optimize campaigns

Nice To Haves

• Experience in pre-IPO or scaling organizations
• Exposure to partner or ecosystem marketing
• Experience supporting both enterprise and mid-market motions

Responsibilities

• Design and execute customer marketing programs that support: Customer adoption and value realization
• Retention and renewal influence
• Expansion and cross-sell opportunities
• Advocacy (case studies, reviews, references, community)
• Own the customer lifecycle marketing strategy, working with Customer Success and Product to identify moments that matter
• Launch scalable programs such as: Customer campaigns and nurtures, Customer storytelling and proof points, Reference and advocacy programs, Customer communications tied to launches and releases, Define success metrics for customer marketing (engagement, retention influence, expansion pipeline, advocacy output)
• Own the end-to-end integrated campaign framework, including: Annual and quarterly campaign planning
• Core messaging and value propositions Channel orchestration across digital, field, partners, lifecycle, and sales motionsTranslate company and GTM priorities into clear, measurable campaign plans with defined audiences, objectives, and KPIs
• Serve as the central point of coordination across marketing functions to ensure campaigns launch on time and with consistency
• Partner closely with Sales, RevOps, and Field Marketing to align campaigns to pipeline goals and sales motions
• Develop campaign briefs, timelines, and post-campaign performance analysis
• Act as a strategic connector across Product Marketing, Demand Gen, Field/Events, Digital, Partner Marketing, Sales, and CS
• Balance strategy and execution: comfortable building plans while also rolling up sleeves to launch programs
• Continuously test, learn, and optimize based on performance data

Benefits

• Global, Not Isolated: You’ll work with a diverse team spanning the US, EMEA, and Israel. We’re known for our vibrant social culture, and once a year, the entire global company comes together for a major offsite to reconnect in person.
• Meaningful Impact: Make a real impact from day one, working with cutting-edge technology in a fast-paced, global environment.
• Collaborative & Growth-Driven: Join a collaborative, empowering culture where learning and professional growth are encouraged.
• True Flexibility: We offer a hybrid model. We care about the output of your expertise, not the hours you spend in a specific chair.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed