Marketing Manager - Creative for Small Business Banking

U.S. Bank • Chicago, IL

9d • Hybrid

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description We are seeking a seasoned and strategic Marketing Manager to lead marketing and creative development for small business banking products and initiatives. This role operates under broad direction and independently sets priorities, leads complex creative initiatives, and makes sound decisions to achieve business objectives.

Requirements

• Bachelor’s degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• Bachelor’s degree in Marketing, Business Administration, Design, or related field, or equivalent experience.
• Eight to ten years of progressive experience in marketing, advertising, or creative strategy leading complex initiatives.
• Strong knowledge of advertising, marketing, and creative development principles.
• Strong analytical, project management, and organizational skills.
• Excellent written, verbal, and presentation skills.
• Proven ability to work under broad direction and lead in a matrixed environment.
• Experience using AI tools alongside traditional tools for creative, copy, strategy, imagery, and research is a plus.
• MBA or equivalent markers of high achievement preferred.

Responsibilities

• Own creative marketing strategy for assigned products and initiatives, translating business objectives, customer insights, and performance data into integrated creative approaches.
• Lead development of advertising and marketing assets across display, social, video, direct mail, email , and other assigned channels while acting as the key point of contact for our internal and external agencies .
• Serve as primary creative lead and decision‑maker for designers, copywriters, and agency partners; provide strategic direction, feedback, and final approval.
• Manage multiple concurrent campaigns, balancing priorities, timelines, complexity, and risk to ensure on‑time, on‑brand delivery.
• Review and approve creative assets to ensure brand consistency, clear messaging, and strong value proposition articulation.
• Analyze campaign performance to generate insights and optimize creative strategy; communicate findings and recommendations to stakeholders.
• Leverage market research, customer insights, and performance learnings to inform creative direction; lead research across traditional and AI‑enabled channels.
• Provide input into creative budget planning; manage assigned budgets and make trade-offs to maximize impact and efficiency.
• Act as a strategic marketing partner to cross‑functional stakeholders, influencing decisions through expertise and data‑backed recommendations.
• Stay current on marketing trends, creative best practices, and emerging technologies relevant to small business audiences.
• Independently prioritize work and manage ambiguity under broad direction.
• Apply sound judgment to solve complex marketing challenges.
• Identify risks and opportunities within creative initiatives and drive solutions.
• Serve as a subject‑matter expert in creative marketing best practices.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees