Marketing Manager, Central Fill

Becton Dickinson Medical Devices • Durham, NC

4d • Onsite

About The Position

We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field (MBA preferred)
• 4–6 years of marketing experience, preferably in healthcare technology or capital equipment
• Experience supporting enterprise or strategic accounts including Health Systems or National Accounts
• Proven experience in go-to-market execution and sales enablement
• Strong analytical, communication, and project management skills
• Experience with CRM and marketing automation tools
• Ability to manage multiple priorities in a matrixed organization

Responsibilities

• Support execution of downstream marketing strategy for the Central Fill portfolio aligned with business growth objectives
• Develop and deploy compelling value propositions emphasizing operational efficiency, scalability, and patient impact
• Contribute to commercialization and lifecycle marketing activities to drive sustained adoption
• Develop targeted marketing programs tailored to National Accounts and Health Systems, including IDNs and large pharmacy operators
• Partner with Strategic Accounts and Sales teams to align marketing with account plans and revenue targets
• Support executive engagement strategies, customer workshops, and key account activations
• Design and execute omnichannel campaigns to generate high-quality leads and drive pipeline growth
• Support product launches, campaign execution, and field enablement initiatives
• Represent Central Fill portfolio at tradeshows, conferences, and customer events
• Develop sales tools, messaging, and customer-facing collateral for enterprise-level selling
• Enable Sales teams with insights and materials tailored to health systems and national customers
• Partner with Commercial Operations to optimize lead flow and conversion
• Collect and synthesize voice of customer and market trends to inform strategy
• Translate insights into actionable marketing programs
• Track performance metrics including MQLs, SQLs, engagement, and ROI
• Continuously optimize campaigns based on insights

Benefits

• We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture.
• Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level