Marketing Manager – Cardiac Rhythm Management (Mississauga)

Abbott • Mississauga, ON

12d • Hybrid

About The Position

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. This position is based at our Mississauga office within the Cardiac Rhythm Management division and requires on‑site presence four days per week, with the option to work remotely one day. As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Requirements

• Completed Bachelor’s degree required.
• 3-5 years of marketing experience.
• A strategic, data‑driven thinker who turns insights into action.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint to tell clear, compelling stories.
• Proven experience in strategic product planning and commercial execution.
• Hands‑on experience with electrophysiology and/or CRM products.
• Demonstrated leadership capabilities, with the ability to influence and inspire.
• Comfort thriving in a highly matrixed, globally structured environment.
• Ability to excel both independently and collaboratively in a fast‑paced, evolving setting.
• A natural collaborator who knows how to engage and mobilize stakeholders to get results.
• Exceptional written and verbal communication skills, adaptable to all levels of the organization.
• Strong ability to prioritize, multitask, and consistently meet deadlines.
• Highly organized, detail‑oriented, and known for strong follow‑through.

Nice To Haves

• Experience navigating a large, enterprise‑level, cross‑divisional organization (preferred).

Responsibilities

• Collaborates with marketing colleagues on integrated marketing business plan (IMBP) deliverables for assigned programs.
• Understands the dynamics of the Cardiac Rhythm Management (CRM) market (pacemakers, defibrillators, cardiac resynchronization therapy, Implantable Cardiac Monitor devices, remote monitoring).
• Maintain and update market data on a quarterly basis, develop and document market information, highlighting key trends and track market share.
• Develop and execute marketing programs and campaigns for the effective promotion of the CRM product lines. This includes product launch plans, product specific sales incentive plans when required as well as market share growth programs.
• Work pro-actively with CRM Procedure Specialists, sales force and customers by providing direct product and marketing expertise and coordinating key national programs for EP's (CCC, CHRS, Webinars etc)
• Encourage cross-divisional collaboration and teamwork to contribute to the achievement of CRM targets.
• Work pro-actively with corporate marketing and product divisions to develop and execute Canadian marketing strategy.
• Support the Clinical Studies team as needed on product registries, new technology assessments and product clinical trials as well as to ensure customer initiated clinical studies and initiatives are processed through the correct channels.
• On a monthly basis, review and prioritize product launch and registration plan with regulatory department.
• Assist in inventory planning and customer service to integrate new products and manage substitutions.
• Work with finance to submit quarterly sales forecasts
• Knowledge of market dynamics in terms of provincial health care funding and reimbursement in CRM.
• Analyze local market opportunities and threats including competitors' offerings
• Contributes towards the strategic plan and operating plan processes.
• Provides marketing leadership and sales management with market trends, competitive data, emerging technology and programs, and relevant market analysis to help define and achieving business goals.
• Establishes and recommends marketing goals and key deliverable that support revenue and market share growth.
• Works regularly with sales management to communicate and adapts marketing objectives, plans and programs (QPA – Quarterly plan of action) to evolving business requirements and to optimize sales generation and profitability.
• Assisting in RFP's (Request for Pricing), tender or similar, when needed.
• Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages as well as Digital Marketing presence.
• Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines.
• Works with Regional Market Intelligence collect market information and update market models regularly with management.
• Builds strong relationships with leading KOL’s nationally and key accounts.
• Complies with regulations, Company policies, operating procedures, processes, and task assignments.

Benefits

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees