Marketing Manager, Business AI

Meta•San Francisco, CA

About The Position

Every month, more than 200 million businesses use Meta technologies to connect with billions of people. We’re entering a new era where AI can fundamentally transform how businesses market, sell, and support customers—and Business Messaging is where that transformation becomes real. Meta is building Business AI products that make cutting-edge generative AI accessible to every business, enabling new ways to automate conversations, simplify customer support, and drive measurable business outcomes at scale across messaging surfaces like WhatsApp. Meta is seeking an experienced Marketing Manager to lead audience strategy, narrative and collateral development, and go-to-market planning and execution for our Business AI and WhatsApp for Business solutions. We are looking for a B2B marketer with a track record of bringing 0-to-1 products to market, developing audience-led strategies and assets, and creating and orchestrating multi-channel, integrated marketing plans. This is a highly cross-functional role that requires demonstrated experience in collaboration and communication, as well as managing multiple concurrent workstreams and thriving amid ambiguity and rapid change.

Requirements

Bachelor’s degree
8+ years of experience in B2B integrated marketing and/or product marketing roles
Go-to-market experience with 0-to-1 products
Demonstrated cross-functional leadership and collaboration across a broad range of functions, including Product, Marketing, Communications, Insights, and Data Science, in a matrixed organization
Demonstrated experience with executive leadership communications and presentations
Demonstrated executive presence across different settings
Demonstrated understanding of B2B program measurement and reporting
Demonstrated AI-native approach to work
Proven organizational and project management skills

Nice To Haves

MBA or other relevant advanced degree
Go-to-market experience with GenAI products
Demonstrated experience working with international and regional cross-functional teams

Responsibilities

Lead go-to-market audience and marketing strategy, planning, and execution for Business AI and WhatsApp for Business products—driving awareness, education, adoption, retention, and winback
Build an understanding of target audiences and translate insights into audience strategies that underpin go-to-market narratives, marketing collateral, and sales enablement content that drive desired actions
Coordinate and influence a broad cross-functional team (e.g., Growth Marketing, Business Education, Product Marketing, Web, International Marketing, Sales, Communications, Insights, Data Science) to deliver integrated marketing plans aligned with key stakeholders, including Marketing and Product leadership, and ensure seamless execution
Partner closely with Product Marketing to stay abreast of product plans and translate new developments or changes into clear actions for marketing plans
Define marketing key performance indicators and measurement plans; regularly report on marketing performance and contribution to product goals
Establish learning agendas, synthesize results and insights, and iterate plans to incorporate learnings and optimizations
Define and drive marketing rhythm-of-business to ensure smooth processes and timely escalation paths for plan alignment, creative reviews, performance reporting, and more