Marketing Manager, AI and Lifecycle (Spain, Remote)
Rove Concepts
•$3,500 - $4,500•Remote
About The Position
Rove Next is a new premium line from Rove Concepts, a modern furniture brand. This role will build the marketing function from the ground up, focusing on email and lifecycle marketing to acquire and retain customers. The goal is to scale the marketing function through AI and systems. This is a hands-on role requiring someone who can solve problems and proactively identify issues before they reach leadership. The scope will initially focus on Rove Next, with potential to expand across the Rove Concepts group.
Requirements
- Five or more years in ecommerce or DTC marketing with direct ownership of email and lifecycle.
- Experience with Klaviyo or a comparable ESP.
- Demonstrated ability to build and implement AI solutions in a business context.
- Proactive problem-solving approach, preferring to build solutions rather than escalate issues.
- Fluent, native-level English (written and spoken) for customer-facing copy.
- Strong eye for detail to ensure alignment between assets, promises, tone, and offer calculations.
- Comfortable receiving and providing constructive feedback.
- Ability to identify errors before they are shipped.
Nice To Haves
- Experience in furniture, home goods, or another considered-purchase category with a long buying cycle.
- Familiarity with Shopify, GA4, and Meta Ads.
- Experience maintaining brand guidelines with a team.
Responsibilities
- Own email and lifecycle marketing as the primary owned channel.
- Manage the campaign calendar, flows, segmentation, deliverability, and list health using Klaviyo.
- Ensure quality control for all outgoing communications, including copy, creative, link destinations, offers, and regional versions.
- Implement AI into daily workflows, not just propose it.
- Collaborate with the lifecycle and email team, designers, and external ads partners to maintain the campaign calendar.
- Translate marketing results into clear business language, detailing spend, revenue, and proposed adjustments.
Benefits
- Compensation: $3,500 to $4,500 USD per month depending on experience.
- Type: Independent contractor, full-time.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
