Marketing Manager - Ad Tech & Operations

D.R. Horton•Arlington, TX

3d•Onsite

About The Position

D.R. Horton, Inc. is currently looking for a Marketing Manager - Ad Tech & Operations. The right candidate is responsible for the technical execution, governance, and measurement infrastructure that support the company's Display & Performance Media programs. This position develops audience targeting strategies, manages advertising technology integrations, oversees campaign operations, and delivers cross-channel analytics that improve campaign performance and demonstrate business impact.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Advertising, Business, Analytics, Information Systems, or a related field
Five (5) or more years of progressive experience in Digital Marketing, Advertising Technology (AdTech), Programmatic Media, Marketing Operations, Digital Analytics, or a related discipline
Experience supporting digital media operations, campaign trafficking, audience management, attribution reporting, and performance analytics
Experience integrating CRM or first-party customer data into digital advertising platforms
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision

Nice To Haves

Experience supporting enterprise-level digital media campaigns across multiple channels
Knowledge of privacy regulations, audience governance, and digital data compliance best practices

Responsibilities

Develop, maintain, and optimize audience targeting strategies across advertising channels using first-party, third-party, demographic, geographic, behavioral, and in-market audience data
Build and manage audience segmentation frameworks, including CRM audience onboarding, customer match lists, suppression audiences, lookalike models, conquest audiences, geofenced competitor targeting, and cross-channel audience synchronization
Design, implement, and maintain advertising technology solutions that integrate first-party customer data with DSP platforms, CRM systems, third-party data providers, and identity resolution technologies to improve audience activation and targeting accuracy
Support digital media operational processes, including campaign trafficking, creative asset management, version control, quality assurance, specification compliance, and coordination with internal stakeholders and external agency partners
Maintain the organization's digital measurement architecture, attribution models, and reporting methodologies that quantify campaign effectiveness, assisted conversions, media contribution, and overall business performance
Create reporting dashboards that consolidate Programmatic, Native, CTV, Display, and other digital media performance into standardized cross-channel reporting focused on awareness, engagement, lead generation, and cost-per-lead contribution.
Evaluate, manage, and maintain third-party audience data partnerships by assessing data quality, negotiating vendor capabilities, monitoring audience accuracy, and ensuring segment freshness across digital platforms
Monitor campaign, audience, and creative performance to identify optimization opportunities, audience fatigue, underperforming creative assets, measurement gaps, and operational improvements, providing actionable recommendations to digital media leadership.
Stay current on evolving digital advertising platforms, privacy regulations, audience targeting capabilities, and industry best practices, recommending process improvements that increase operational efficiency and campaign effectiveness
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company