Ad Marketing Coordinator

Roku•New York, NY

1d•$55,000 - $67,000•Onsite

About The Position

Roku is seeking an Advertising Marketing Coordinator to join the Demand Marketing team within the Growth Marketing organization. In this role, you will blend hands-on content creation with social media management, analytics reporting, and cross-functional project coordination to bring Roku's biggest advertising campaigns and moments to life across owned channels. You will write, edit, and optimize content across multiple formats and platforms while maintaining Roku's tone and messaging standards. This role also encompasses day-to-day management of the Roku Advertising LinkedIn presence, website content publishing and quality assurance through HubSpot, and project coordination using Asana. The ideal candidate brings strong editorial skills, a data-driven approach to content strategy, and the ability to collaborate across teams including design, digital, legal, and external partners. This is a full-time position based in New York City.

Requirements

1–3 years of experience in content marketing, social media management, or a related marketing coordination role
Strong copywriting and proofreading skills, with the ability to adapt tone and voice across formats and channels
Hands-on experience managing social media channels and content calendars
Familiarity with CMS platforms and comfort publishing and quality-assuring web content
Working knowledge of SEO fundamentals and analytics tools such as Google Analytics (GA4)
Experience with project management tools such as Asana, Trello, or Monday.com and strong organizational and time-management skills
Ability to use AI tools to expedite copywriting, brief development, and design mockup processes
Excellent verbal and written communication skills
Strong analytical and problem-solving skills
Curiosity about content and campaign trends in the media and advertising industry
Collaborative mindset with the ability to work cross-functionally across varying levels of the organization
Proficiency in Microsoft Office Suite

Responsibilities

Write, edit, and proofread compelling copy across a range of formats and channels, including email newsletters and social media
Identify data-driven opportunities to repurpose and refresh existing content into new formats to extend its reach and longevity
Ideate visual assets, both static and video, optimized for social engagement and amplification
Own the day-to-day management of the Roku Advertising LinkedIn page, including drafting, scheduling, and publishing posts
Engage with the online community by monitoring comments, messages, and mentions, and respond in a timely, on-brand manner
Track emerging platform trends, formats, and best practices, and recommend creative approaches to grow reach and engagement
Report on social performance using analytics tools
Update, format, tag, and publish content within HubSpot, ensuring every page is accurate, on-brand, and correctly structured before going live
QA published content to identify and resolve broken links, formatting issues, and errors
Partner with design, digital, and development teams to build and refine web pages and other digital assets
Serve as the operational hub for content and campaign work, keeping projects moving from kickoff through publication
Manage deadlines and task status in Asana and ensure deliverables are completed in a timely manner
Coordinate deliverables across internal teams and communicate with external partners such as freelancers, vendors, and agencies