Marketing Manager 3

Nextdeavor•San Jose, CA

2d•Hybrid

About The Position

You’ll be joining Adobe on a contract opportunity, employed through NextDeavor. This role focuses on driving evergreen product marketing to increase traffic and trials for a creative AI product. You will work closely with cross-functional marketing channel teams and research stakeholders. Your work will shape acquisition messaging and creative experiments that influence north-star KPIs. Onsite candidates are preferred in the San Francisco Bay Area, with remote options for candidates in Pacific, Mountain, or Central time zones.

Requirements

8–10 years of experience in product marketing, advertising, integrated marketing, or related roles.
Bachelor’s degree (BA/BS) in Marketing, Advertising, Technology, or a related field.
Strong written and verbal communication skills; able to convey complex product information clearly.
Analytical and strategic problem-solving skills; comfortable using data and customer insights to inform decisions.
Strong attention to detail and creative judgement; comfortable providing constructive feedback to cross-functional stakeholders.

Nice To Haves

Experience in technology, creative products/tools, or generative AI.

Responsibilities

Develop always-on marketing strategies that highlight core product value propositions, use cases, and acquisition messages.
Scale evergreen strategies across channels including paid social, email, search, and SEO.
Coordinate and brief channel teams (Social, Performance Media, Search, SEO, Influencer) to execute outbound campaigns and content reviews.
Design and run message and creative tests across channels to surface top-performing approaches tied to business KPIs.
Partner with research and inbound marketing to collect user use cases and promotional offers for outbound highlights.
Become a subject matter expert on the product and its user experience, including monetization structure, to translate into acquisition messaging.