Marketing Leads Operation Manager

ASSA ABLOY•New Haven, CT

8d•Onsite

About The Position

ASSA ABLOY is seeking a strategic, data-driven Marketing Leads Operation Manager to improve lead pipeline quality and maximize the impact of their marketing investments. This role will provide clear visibility into campaign performance, attribution, and marketing's contribution to lead generation, opportunity creation, and revenue. Working closely with marketing, sales, and demand development teams, this individual will assist in identifying opportunities to refine lead routing, recommend automation improvements, optimize campaigns strategies, strengthen ideal customer profile (ICP) targeting, and improve the customer journey from initial engagement through conversion and opportunities won. Success in this role will be measured by the ability to enhance lead quality, accelerate conversion, and deliver greater transparency into the performance and business impact of marketing programs. This is a highly collaborative role that blends strategic marketing with Sales Cloud systems expertise, and operational precision to support accelerated demand generation across the organization. This role will sit full time onsite in either Berlin, CT or New Haven, CT. The Access and Egress Hardware Group (AEHG) is a division of the ASSA ABLOY Group’s Commercial Hardware business segment, encompassing the brands of ASSA ABLOY ACCENTRA, Arrow, Corbin Russwin, Norton Rixson, SARGENT and Securitech. They focus on providing durable, secure, and elegant hardware and access control solutions to their channel partners, and a safer world for their end-users.

Requirements

3–5 years of lead qualification, demand development, inside sales, or sales development experience, ideally in a B2B manufacturing or industrial technology environment.
5+ years in digital or strategic marketing and campaign building.
Must have hands-on experience with Sales Cloud or equivalent CRM (Hubspot Customer Platform, Monday Sales CRM or similar) experienced required.
Strong proficiency in Salesforce tools (lead management, account association, contact hierarchy), with experience using platforms such as Agentforce, Plauti, Marketing Cloud, and Data Cloud, or other large data/asset management systems (Oracle, Product Information Management systems, Adobe Enterprise Management, or other) preferred.
Experience working cross-functionally with marketing, sales, and operations teams.
Familiarity with conversational and customer service-focused automation tools, AI-driven chat interfaces, or customer-journey analytics.
Ability to analyze patterns in customer questions and behaviors to inform sales and marketing strategy.
Excellent written and verbal communication skills with a customer-centric, problem-solving mindset.
Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
Strong attention to detail and ability to maintain clean, actionable, and accurate data.
A continuous-learning mindset and comfort navigating dynamic, evolving workflows.

Nice To Haves

Degree in Business, Marketing, Communications, or an equivalent field of study preferred.

Responsibilities

Providing clear, consistent analysis that contributes to marketing ROI
Working with the Inside Sales and marketing teams to evaluate marketing-sourced leads, ensuring they meet B2B manufacturing-focused ideal customer profile and segmentation criteria.
Contributing to continuous improvement by recommending enhancements to marketing campaigns and targeting, CRM automation workflows, chatbot scripts, scoring models, and data quality processes.
Collaborating with marketing and sales to ensure that lead scoring, routing rules, and qualification thresholds remain aligned with evolving business priorities.
Analyzing customer interactions and qualification insights in CRM systems, ensuring transparency and accessibility for downstream teams.
Providing timely reporting on qualification outcomes, conversion trends, and opportunities for marketing or sales enablement.
Work closely with cross-functional departments onsite, with offsite flexibility during temporary extenuating circumstances.