Marketing Lead

PNC•Tysons, VA

7d•$91,000 - $202,800•Onsite

About The Position

The Marketing organization at PNC is helping shape the future growth of one of the nation's leading financial institutions. As a strategic growth engine for the business, we combine data, technology, insights, and creativity to drive customer growth and deliver measurable business impact. We're building a team of curious problem solvers, collaborative partners, and accountable leaders who are passionate about creating what's next for marketing and customer growth. As a Marketing Lead, you will play a key role in shaping and executing strategies that drive customer engagement, strengthen our brand, and deliver measurable business results. This role supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. It formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. The role supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. It contributes to thought leadership and builds consensus among partners, adapting to and optimizing for a changing business environment. The role translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. It coordinates and influences complex, multi-functional program teams, ensuring data collected is synthesized and leveraged effectively to provide appropriate business intelligence. The role influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. It implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. It leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. It acts as a point of contact with product and digital teams to coordinate strategy and development, and makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Requirements

Strategic mindset with ability to connect marketing to business outcomes
Experience delivering multi-channel marketing campaigns
Strong analytical skills with a data-driven approach
Proven ability to collaborate and influence across teams
University / college degree, with 5+ years of industry-relevant experience.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented

Responsibilities

Lead the development and execution of integrated, customer-focused marketing strategies
Translate business goals and insights into targeted campaigns and go-to-market plans
Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives
Use performance data to optimize campaigns and drive continuous improvement
Define and prioritize strategic roadmaps aligned to business impact
Influence stakeholders and drive alignment through clear, data-driven communication
Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
Coordinates and influences complex, multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.