Marketing Lead (Content, Brand & Growth)

Roger Healthcare•San Francisco, CA

1d•$170,000 - $220,000•Onsite

About The Position

Roger is an AI platform that frees home health clinicians from paperwork so they can focus on what matters: delivering life-changing care to our most vulnerable elderly patients in the comfort of their homes. Backed by leading healthcare investors like SignalFire, we've powered millions of visits, deployed to thousands of clinicians, and we're just getting started. We’re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role — it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI. We are hiring a Marketing Lead who is hungry, creative, and ready to move fast. You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health. If you get just as excited about building the engine as driving it, this role was made for you.

Requirements

7+ years into your marketing career
Obsessed with crisp storytelling, design, and execution — not theorizing
Able to take a fuzzy idea and turn it into a polished asset without handholding
Excited to speak with users, extract insights, and turn them into content
Energized by a fast-paced environment with high autonomy
Comfortable owning end-to-end deliverables and being accountable for outcomes

Responsibilities

Drive projects across content, brand, and growth marketing, including: Brand & Content Creation, Growth & Demand Generation.
Design beautiful marketing materials: case studies, flyers, one-pagers, decks
Create product marketing content: demos, feature launches, videos
Produce blogs, SEO-driven content, and white papers
Build thought leadership content around AI, healthcare, and our team
Develop sales enablement materials for AEs & SDRs
Write compelling narratives grounded in user stories and outcomes
Run consistent outbound and nurture email campaigns
Execute paid acquisition experiments
Manage all social channels
Lead webinar planning, execution, and content
Drive conference strategy: lead lists, dinners, attention-grabbing campaigns
Continuously improve website content and SEO performance
Experiment with new lead channels and user advocacy motions
Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)