Marketing Lead
About The Position
As a Marketing Lead, you will play a key role in advancing WSP’s growth marketing strategy across Canada, shaping and deploying marketing plans that align with WSP’s strategic objectives, brand priorities, and business targets. This role contributes directly to increasing brand awareness and familiarity, supporting business development and work winning, and helping talent acquisition efforts across Canada. You will help translate strategy into locally relevant action, partnering with leaders, stakeholders, and marketing and communications colleagues to deliver initiatives that strengthen WSP’s position in the market.
Requirements
- Bachelor’s degree in marketing or business administration
- 8+ years of specialization shaping and deploying B2B or services marketing strategies.
- Strong interpersonal skills and significant experience working with senior leadership teams and other key stakeholders.
- Strong experience engaging clients through the full marketing mix.
- Excellent verbal and written communication skills.
- Excellent knowledge of marketing and communication technologies and tools, including AI.
- Ability to work autonomously and lead projects with minimal supervision.
- Excellent project management skills and business acumen, with the ability to manage competing priorities.
- Experience collaborating with global teams and senior leaders.
- Creative and innovative thinking, with responsiveness to marketing industry changes and the ability to adapt to evolving channels, tactics, and opportunities.
- Strong interest in developing knowledge of current marketplace trends.
Nice To Haves
- Experience in a global engineering consulting or similar environment is an asset.
Responsibilities
- Translate global and regional marketing strategies into locally relevant initiatives for the Canadian market.
- Shape and deliver marketing initiatives to support regional growth areas as well as work winning strategies.
- Build and maintain strong partnerships with key sector stakeholders.
- Regularly report on the performance and ROI of marketing initiatives.
- Collaborate with Marketing and Communications colleagues globally and in corporate services.
- Ensure all initiatives adhere to established processes, deadlines, and budgets.
Benefits
- Flexible work, real balance
- Limitless opportunities
- A global community of brilliant minds
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What This Job Offers
Job Type
Full-time
Career Level
Senior
