Avian - Marketing Lead

OnHires

1d • Remote

About The Position

Our client is a Swiss deep-tech startup that owns the full stack — from thermal-camera hardware to AI-powered monitoring software — built to prevent fires and enable predictive maintenance on industrial sites. Today the platform protects 50+ facilities across 9 countries, spanning wood products, chemical processing, waste recycling, and oil & gas — and the company hasn't lost a single customer in 3 years. Despite a lean team (11–50 people), the company already runs a mature GTM tech stack with serious investment in AI tooling — unusual for a startup this size. The company is now building its US sales team, and this first marketing hire will build the inbound engine that fuels it.

Requirements

• Track record of building a marketing function from scratch at a startup/scale-up — you were the one doing the work, not managing a large team
• Hands-on execution experience: SEO, paid media (Google Ads), email marketing, event/trade show work
• Comfort operating with limited resources and high ambiguity, typical of early-stage companies

Nice To Haves

• Experience in deep-tech, hardware, robotics, or industrial B2B — you know how to speak to technical and plant-floor buyers
• A background in sales before moving into marketing — you naturally think in terms of pipeline, not just reach
• Experience transforming a GTM motion (e.g., a shift to ABM)
• German language skills and/or experience in the DACH/Swiss market
• Concrete, personally-owned metrics from past roles — pipeline growth, MQLs/SQLs, conversion rates — that you drove yourself, not results attributed to a team

Responsibilities

• Build and run inbound lead generation from scratch: SEO, Google Ads, email campaigns, and presence at industry trade shows
• Execute the tactical work yourself — this is a hands-on role, not managing agencies
• Work closely with the sales team to drive quality pipeline and a clear lead handoff process
• Propose and defend the company's first marketing budget
• Lay the foundation for a marketing function that will scale as the team grows

Benefits

• Compensation: performance-based variable tied to pipeline/ARR plus equity
• Growth path: direct access to leadership, with a real path to leading the marketing function as the US team scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed