Marketing Lead

Ditto AI•San Francisco, CA

About The Position

Ditto is the fastest growing college-facing dating platform reimagining the world of social connection. In just 9 months, we’ve reached over 40,000 users at 4 UCs and are backed by world-class investors, including Google and leading VC firms. We’re building a product that goes viral on campuses and brings authentic matchmaking to Gen Z and we’re just getting started. We’re seeking a hands-on Growth Lead who has directly contributed to taking a consumer or social product from zero to 500,000+ users. You bring deep expertise in launching, scaling, and iterating growth strategies for Gen Z consumers, especially in the college space. You’ll shape our campus expansion playbook and unlock explosive user growth.

Requirements

Proven experience as an early team member growing a consumer/social app from 0 to at least 500,000 users, ideally in social, dating, or campus-focused apps
Track record of building and scaling college ambassador or on-campus growth programs
In-depth understanding of what drives virality, attention, and retention among Gen Z students
Skilled experimenter who makes data-driven decisions and iterates quickly
Scrappy, entrepreneurial mindset and ability to work at a fast-moving startup pace
Passion for connecting people and an authentic voice that resonates with college students

Responsibilities

Own and execute our college-facing growth and acquisition strategy with a clear path to reach 500k+ users
Design and lead high impact on-campus activation campaigns, ambassador programs, university partnerships, and grassroots student outreach
Identify viral growth loops and deploy tactics that consistently drive new signups and active engagement within college communities
Analyze user data and field insights to launch rapid growth experiments and iterate for stronger results
Build, lead, and mentor a team of student ambassadors and growth specialists on key campuses
Partner closely with product and content teams to ensure flawless execution and campus tailored messaging
Represent Ditto at major college events, evangelizing the platform and forging relationships with student organizations

Benefits

Backed by Google and elite VCs
Opportunity to lead the next phase of hypergrowth at a viral Gen Z social startup
High impact, high ownership role where you’ll define Ditto’s campus expansion playbook
Competitive compensation, meaningful equity, and direct access to founders

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