Marketing Lead

Shepherd • San Francisco, CA

9d • Onsite

About The Position

We’re looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth. In this role you will work cross-functionally with our underwriting, partnerships, business development, product, and engineering teams to take ownership of Shepherd’s brand, product marketing, digital marketing, and internal / external content. This is a unique and exciting opportunity to join a dynamic startup experiencing rapid growth across a diverse set of product offerings. This is an in-person role from our San Francisco office.

Requirements

• 5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business
• 2+ years in a product marketing (PMM) specific role
• Direct experience with channel sales GTM motion and creating / owning seller enablement assets
• Direct experience with life cycle / ABM / partner marketing
• Strong business acumen and willingness to operate in unstructured environments where you’ll own projects independently
• Willingness to create and own copywriting
• Strong sense of design
• Organized and have the ability to manage multiple tasks / projects simultaneously

Responsibilities

• Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
• Develop a comprehensive marketing strategy and plan for the organization with measurable results
• Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
• Take ownership of Shepherd’s external narrative and product framing as well as direct marketing campaigns
• Apply Shepherd’s brand and story to various product surface areas
• Manage internal and external resources to develop campaigns or marketing initiatives
• Create unique events or customer experiences that drive growth and brand awareness
• Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
• Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
• Be responsible for growth oriented KPIs and other measurable outputs
• Take an active role in company leadership
• Be adaptable and creative in a fast paced startup environment
• Effectively communicate with underwriting, product and engineering teams

Benefits

• 🏥 Premium Healthcare 100% contribution to top-tier health, dental, and vision
• 🏖️ Unlimited PTO Flexibility to take the time off, recharge, and perform
• 🥗 Daily lunches, dinners, and snacks We work together, and enjoy meals together too
• 🖥️ SF, NYC, or Dallas-Fort Worth Offices Premium office spaces on both coasts with daily lunches provided
• 📚 Professional Development Access to premium coaching, including leadership development
• 🏦 401(k) Plan Competitive 401(k) plan offered
• 🐶 Dog-friendly office Plenty of dogs to play with and make friends with in the SF office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed