Marketing Lead

Zerotek • Ottawa, ON

77d • Remote

About The Position

We're looking for a Marketing Specialist to be the primary hands-on marketing executor at ZeroTek during a pivotal stage of company growth. You'll work across demand generation, content, campaigns, and marketing operations, turning strategy into action and pipeline into revenue.

This is not a siloed role. You'll touch everything from LinkedIn campaigns and email nurture sequences to event support and sales enablement. You'll work closely with our CMO and Director of Communications and collaborate cross-functionally with Sales, Customer Success, and Product. This role is ideal for someone who has worked in MSP or channel marketing, thrives in a fast-moving environment, and wants to have real ownership over outcomes, not just deliverables.

Requirements

• 3–6 years of experience in B2B marketing, with hands-on execution across demand gen, content, and campaigns
• Direct experience marketing to or within the MSP/MSSP channel is required: you understand how MSPs evaluate, buy, and adopt technology
• Proficiency with HubSpot (Marketing Hub), including email automation, workflows, landing pages, reporting, and CRM integration
• Experience running Google and LinkedIn Ads and managing paid social budgets with a focus on pipeline, not vanity metrics
• Proven ability to write clear, compelling marketing copy that speaks to a technical-but-business-minded audience
• Self-starter who can take a strategic brief and run with it, from planning through execution to measurement
• Strong project management instincts with the ability to juggle multiple campaigns and deadlines without dropping the ball
• Analytical mindset - comfortable in dashboards, able to pull insights from campaign data, and willing to make recommendations based on what the numbers say
• Collaborative and low-ego - works well in a small team where everyone pitches in
• Clear communicator - can translate technical identity and security concepts into marketing language that resonates with MSP owners and operators
• Detail-oriented with high standards for quality - sloppy work is a dealbreaker in a trust-driven market

Nice To Haves

• Experience with cybersecurity, IAM, or identity-focused products
• Familiarity with Okta or the Okta partner ecosystem
• Experience with SEO tools and content-led growth strategies
• Background in event marketing, particularly MSP conferences and trade shows
• Experience with ABM (Account-Based Marketing) strategies or tools
• Comfort with basic design tools for ad creative and collateral

Responsibilities

• Plan, build, and execute demand generation campaigns across Google and LinkedIn Ads, email (HubSpot), and other channels to drive qualified pipeline
• Own and optimize the marketing operations stack: HubSpot workflows, lead scoring, email sequences, landing pages, forms, and reporting
• Create and manage content across formats: blog posts, case studies, one-pagers, ad copy, social posts, and sales enablement materials, all tailored to how MSPs think and buy
• Support event marketing efforts including MSP industry conferences (e.g., IT Nation Connect, DattoCon), webinars, and partner events, from pre-event promotion to post-event follow-up
• Track, analyze, and report on campaign performance and marketing KPIs; use data to inform what's working and what to cut
• Manage the social media calendar, with a focus on LinkedIn, including organic content, paid campaigns, and employee engagement coordination
• Collaborate with Sales and Customer Success to ensure marketing supports the full partner lifecycle, from awareness through expansion
• Contribute to SEO strategy and execution, including keyword research, content optimization, and tracking organic performance
• Support co-marketing initiatives with channel partners (e.g., Okta, ConnectWise) and MSP communities

Benefits

• Competitive salary — $65–80K CAD (based on experience)
• Comprehensive benefits package designed to support you and your family's health, well-being, and peace of mind
• Employee stock options (equity)
• Modern tech stack to empower high-impact work
• Flexible remote work environment
• Ownership mentality: we're building something meaningful, and everyone plays a part
• Opportunity to be the marketing engine at a fast-growing, mission-driven company with real strategic influence, not just task execution
• A seat on the rocket ship 🚀 Buckle up!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed