Marketing Lead Senior- Brand Consulting & Governance

PNC Bank•Pittsburgh, PA

12d•Onsite

About The Position

PNC is seeking a Senior Brand Consulting Lead to join its Brand Consulting & Governance function within Corporate Marketing. The role serves as a strategic brand consultant to line of business, enterprise, and cross-functional partners, helping teams translate brand strategy into sharp messaging, strong creative thinking, and cohesive customer experiences. This role will help deliver elevated creative quality and drive more consistent, distinctive brand expression across the enterprise. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC. With our unbank-like tone and empathy advantage, the work we do for our customers is steady, dependable and reliable. Simply put, we aim to be boring with our customers’ finances so they can live bolder, more fulfilling lives. The successful candidate will bring strategic rigor, creative judgment, and collaborative influence, helping ensure the PNC brand shows up clearly, distinctly, and consistently in ways that connect to customer needs and business objectives. This is an opportunity for a curious, consultative marketer to shape how the brand is understood, activated, and scaled while building trusted partnerships that elevate both the work and the teams behind it. This role has a particular emphasis on partnering and consulting with corporate and internal communications teams, HR and recruitment partners, and additional lines of business such as Asset Management and Corporate and Institutional Banking.

Requirements

8+ years of experience in consumer marketing, brand strategy, brand management, or creative strategy, with direct experience building, stewarding, and activating brands in market.
Demonstrated success shaping creative ideas, campaigns, messaging, and customer-facing experiences in ways that strengthen brand clarity, distinctiveness, and consistency.
Experience counseling internal stakeholders, cross-functional partners, and/or clients, including presenting recommendations, navigating feedback, and influencing decisions, with or without direct authority.
Strong experience working with internal creative teams and external agency partners to develop and refine high-quality marketing work.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Advertising agency and/or consulting experience preferred.
Experience supporting employee communications, corporate communications, internal communications, employer brand or recruitment marketing, and/or B2B professional services marketing is preferred.
Experience with internal corporate branding/internal communications and/or employer branding is not required, but considered a plus.

Responsibilities

Serve as a lead brand consultant to line of business and enterprise partners, shaping how brand strategy is expressed through ideas, messaging, creative development, channel execution, and integrated planning.
Identify internal opportunities and gaps in brand understanding, adoption, or execution, and help design education, tools, communications, and change management approaches that increase employee adoption, build employee brand advocacy and bolster capability across internal teams.
Guide teams in creating work that is distinctively PNC, ensuring ideas, messages, visuals, and experiences are differentiated, strategically grounded, and aligned to the brand’s verbal and visual identity system.
Provide thoughtful brand counsel throughout the development process, from early strategy and value proposition development through agency briefing, creative review and final execution.
Partner with product managers, marketers, strategists, designers, writers, and agency teams to translate brand principles into clear, practical direction that can be applied within varied business, product, and customer contexts.
Influence enterprise-wide, brand-centric storytelling by helping teams connect product and campaign messages to a broader, more cohesive brand narrative and customer benefit.
Strengthen the use of brand fundamentals, including tone of voice, messaging architecture, visual identity, design system application, and creative consistency across channels and touchpoints.
Stay closely connected to brand strategy, business priorities, customer shifts, and category dynamics to identify opportunities to strengthen the clarity, distinctiveness, and effectiveness of PNC marketing.
Partner with various enterprise teams to advise and influence how the PNC brand is expressed across enterprise narratives, internal initiatives, employer and recruitment marketing, and specialized business messaging where audience needs and contexts may vary.
Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
Serves the team as a leader and influences complex multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service