Brand Marketing Lead, Enterprise

Anthropic•San Francisco, CA

3d•Hybrid

About The Position

About the role We are seeking a Brand Marketing Lead, Enterprise to build and lead brand marketing for Anthropic's enterprise business. In this role, you'll define how Claude shows up for the CIOs, CTOs, CISOs, developers, and IT and line-of-business leaders making platform decisions at the world's largest organizations — and translate Anthropic's research and safety work into a commercial narrative that helps win those decisions. You'll partner tightly with product marketing, enterprise marketing, sales, and creative teams to develop positioning, messaging, and campaigns that establish Claude as the enterprise AI platform of choice. The role combines long-term brand building with direct commercial impact. The ideal candidate is a strategic thinker who is equally at home analyzing a pipeline dashboard and briefing a creative agency. You've built or repositioned B2B brands in crowded, fast-moving markets, you have strong instincts for what breaks through with technical and executive buyers, and you're energized by building a function from the ground up in a rapidly evolving category.

Requirements

B2B brand marketing experience at companies selling complex technology platforms to enterprise buyers
Demonstrated track record of building or repositioning business brands to establish category leadership in fast-moving, competitive markets
Experience partnering with product marketing, enterprise marketing, and sales to build programs that measurably influence pipeline and win rates
Strong creative judgment and experience briefing and partnering with creative teams to deliver distinctive campaign work
Experience establishing measurement frameworks that prove brand's contribution to commercial outcomes

Nice To Haves

12+ years of B2B brand marketing experience, with significant time at enterprise technology companies
Experience building and scaling a brand function from scratch or through a period of rapid growth
Background marketing AI, developer platforms, cloud infrastructure, or other technical enterprise products
Experience repositioning against dominant incumbents or displacing entrenched competitors in enterprise accounts
Familiarity with the AI safety landscape and the importance of responsible AI development
Experience developing global enterprise marketing strategies
A passionate interest in AI and its potential to positively impact society

Responsibilities

Develop and execute Claude's enterprise brand strategy, positioning, and messaging architecture across the full enterprise buying committee
Translate Claude's technical and research differentiation into business-value narratives tailored for technical, economic, and executive buyers
Partner with product marketing, demand generation, and growth marketing teams to ensure brand programs directly influence funnel engagement.
Lead distinctive, category-defining campaigns — briefing and championing bold creative work with internal and agency partners and protecting it through stakeholder review
Build measurement frameworks that prove brand's contribution to commercial outcomes, from awareness and preference shifts to sales cycle impact
Provide brand air cover for the revenue org during competitive deals, market moments, and target-account programs
Build key brand tools that allow enterprise marketers to move fast supporting the field, partner, and customer marketing teams.
Ensure there is capacity available to support their program needs.
Ensure enterprise brand metrics are being developed and measured on a regular basis and are used to inform enterprise marketing work