Marketing Lead, Self-Care, PCH

Catalent Pharma Solutions • Tampa, FL

11d

About The Position

Our Pharma and Consumer Health (PCH) Marketing and Strategy team is responsible for shaping the PCH Segment’s Strategic Plan alongside Business Leaders, business insight, market intelligence, product and marketing initiatives, and managing customer-facing events. The Marketing Lead drives the planning, prioritization, and execution of integrated marketing initiatives across Catalent's Self-Care portfolio, including Vitamins, Minerals & Supplements (VMS), Wellness, Beauty, and Over-the-Counter (OTC) categories. This role serves as the primary marketing partner to Self-Care business stakeholders, translating business priorities, market opportunities, and customer needs into actionable marketing programs that drive awareness, engagement, pipeline generation, and commercial effectiveness.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field.
• 7+ years of marketing, product marketing, commercial marketing, or related experience.
• Experience within consumer health, nutraceuticals, OTC or CDMO industries.
• Ability to translate business strategy into actionable marketing programs and priorities.
• Demonstrated success leading cross-functional initiatives without direct authority.
• Excellent project management and execution capabilities.

Responsibilities

• Lead development and execution of integrated marketing plans aligned to Self-Care business objectives and growth priorities.
• Translate commercial priorities, customer needs, market opportunities, and strategic initiatives into actionable marketing programs.
• Prioritize marketing investments, campaigns, content development, events, and sales enablement activities to maximize business impact.
• Partner with business leaders to identify emerging opportunities and marketing support requirements.
• Lead development and execution of multi-channel campaigns across digital, content, events, webinars, thought leadership, and customer engagement initiatives.
• Guide development of differentiated messaging, campaign positioning, and customer-facing content.
• Collaborate with Corporate Marketing, external agencies, and subject matter experts to deliver integrated marketing programs.
• Serve as a strategic marketing partner to Commercial, Portfolio, Innovation, and Operations stakeholders.
• Lead development of customer-facing materials, value proposition messaging, presentations, and sales enablement tools.
• Align marketing activities to support pipeline development, customer engagement, and key growth initiatives.
• Monitor performance across campaigns, events, and marketing initiatives using established KPIs.
• Leverage customer, market, and campaign insights to optimize marketing effectiveness.

Benefits

• Defined career path with annual performance reviews and feedback process.
• Diverse and inclusive culture.
• Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives.
• Competitive paid time off plus 8 paid holidays.
• Community engagement and green initiatives.
• Medical, dental, and vision benefits effective day one of employment.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior