Marketing Lead, Promotion & Events

Ottawa Senators•Ottawa, ON

8d•CA$73,200 - CA$112,000•Onsite

About The Position

The Ottawa Senators are seeking an energetic, ambitious, and detail-oriented professional to join our team as Marketing Lead, Promotions & Events. This is a newly created role. Reporting to the Senior Director, Marketing, the Marketing Lead, Events & Promotions will lead a team of highly engaged individuals responsible for brand equity, events & promotions and work collaborate with our retail partner. Senators Sports & Entertainment seeks a collaborative, forward-thinking professional who will work with departments across the organization to support marketing strategies to drive brand equity and achieve organizational goals. The successful candidate will have a proven track record in a consumer-driven environment and have a deep understanding of customer journeys and how to effectively engage and satisfy their needs.

Requirements

Minimum of five (5) years of progressive experience, with demonstrated marketing leadership acumen
Undergraduate degree required (Business preferred)
Outstanding record of achievement and team leadership within a dynamic, complex and competitive industry: Sports & Entertainment, CPG, DTC, and/or agency experience preferred
Experience working with multiple corporate partners to ensure their brand activities are aligned with their corporate priorities
Experience developing various brand strategy concepts through multi-channel platforms including digital, TV, OOH, social, print and experiential
Proven strategic leadership including the ability to plan, organize, coordinate, assign, direct and evaluate the work of professional and administrative staff
Ability to build strong and collaborative relationships with their team, cross functional partners, Senior Leadership Team and external partners
Excellent communication skills (oral and written); excellent analytical and organization skills
Demonstrated experience managing complex departmental budgets

Nice To Haves

Bilingual (English & French) an asset

Responsibilities

Support the development and execution of annual marketing plans supporting the SSE brand portfolio (Ottawa Senators, Senators Community Foundation and Canadian Tire Centre), ensuring planning alignment and integration with Ticketing, Premium Sales and Corporate Partnerships
Support the revamped Ottawa Senators brand identity
Work alongside a small team that is passionate about our customers and accountable for delivering organizational objectives
Leverage business intelligence and consumer insights data and analytics to develop strategies for growth
Support retail merchandise operations (gameday, stand alone, online), leveraging NHL best practices to provide a memorable shopping experience: high value, expansive selection, exceptional service and consistent availability
Support and provide leadership to cross departmental teams in the strategy and execution of various Ottawa Senator events (CSR Nights, Promotional Calendar, Fan Fest, Skills Competition, Banner Raising Ceremonies, etc.)
Maintain and grow Season Seat renewal rate and customer satisfaction through effective customer communications and touchpoints