Marketing Lead - Inbound Growth

Monaire • Somerville, MA

3d

About The Position

Monaire is transforming how commercial buildings manage HVAC systems through AI -powered automation and insights. We combine sensors, smart thermostats, and machine learning to deliver massive energy savings, operational transparency, and sustainability impact. We’re growing fast across commercial and enterprise portfolios — and we’re looking for a marketing leader who can build and scale our inbound demand generation engine from zero to repeatable motion.

Requirements

• 5+ years in marketing, growth, or demand gen — ideally in B2B SaaS, cleantech, or IoT
• Demonstrated success designing and optimizing multi -channel campaigns
• Proficient in CRM analytics, and A/B testing tools
• Strong copywriting instincts and an ability to translate technical value into business ROI
• Deep understanding of data -driven decision -making — you live in dashboards
• Bias toward execution: you test, learn, and iterate faster than others can plan

Nice To Haves

• Have experience selling to facilities, operations, or energy management professionals
• Have built inbound systems from scratch (tools, workflows, automation)
• Can code in SQL or build dashboards to self -serve your insights
• Have worked in an early -stage startup or energy/proptech environment

Responsibilities

• Own the inbound strategy — build and continuously optimize a high -ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C -suite facilities teams.
• Design and test campaigns across channels — email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.
• Develop the ICP and messaging framework — distill Monaire’s value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.
• Run experiments like a scientist — track metrics, analyze conversion paths, and use data to iterate weekly.
• Collaborate cross -functionally with product, sales, and customer success to align messaging and qualify inbound leads.
• Own marketing analytics — instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.
• Build the foundation — establish our inbound playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.

Benefits

• Mission -driven: Reduce carbon emissions and operational costs for the built environment
• Early ownership: You’ll define how Monaire grows
• Fast feedback loop: Your campaigns will have visible, immediate impact on revenue
• Work with a sharp, motivated team of engineers, designers, and operators building category -defining tech
• Competitive base salary and meaningful equity
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed