Growth Marketing Lead

Imprint • New York, NY

18h

About The Position

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank. Co-branded cards account for over $300 billion in U.S. annual spend—but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today’s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you. The marketing team is responsible for driving rapid customer growth through innovative acquisition strategies and 1:1 personalized lifecycle communications across all channels. This team aggressively tracks and helps grow our customer franchise by optimizing customer journeys through tactics derived by analyzing trends in customer shopping behavior, needs, intents, and responses. We collaborate closely with our leaders, cross-functional teams, and merchant partners to achieve ambitious growth targets. We’re looking for a Growth Marketing Lead to accelerate the growth of our credit card customer base across channels. You’ll blend creative strategy with technical rigor — using data to drive smarter targeting, optimize channel performance, and test new ways to reach high-quality customers. You’ll work cross-functionally to identify where the best customers come from, how to reach them efficiently, and what new acquisition capabilities will unlock the next stage of growth for Imprint.

Requirements

• Experience: 3+ years in acquisition/growth marketing—preferably in consumer credit, fintech, or financial services.
• Analytical Mindset: Demonstrated ability to analyze acquisition data, identify key levers, assess source quality, and deliver data-driven recommendations.
• Hands-on experience optimizing paid and partner channels for both quality and scale.
• Track record of identifying and launching new acquisition channels or capabilities
• Proficient in SQL for campaign and cohort analysis (Snowflake, BigQuery, or Redshift experience preferred).
• Strong understanding of marketing analytics tools (e.g., Google Ads, Meta Ads, Tableau, Looker, or similar).
• Comfort operating in a fast-paced, data-first environment, collaborating across teams to drive measurable impact.
• Clear communicator who can distill data into insights and actions.
• Experience leading cross-functional initiatives with a high degree of complexity

Nice To Haves

• Knowledge of A/B testing frameworks and statistical methods
• Experience across attribution methodologies and establishing multi-touch attribution

Responsibilities

• Develop and execute customer acquisition campaigns across paid, owned, and partnership channels (digital, affiliate, direct mail, etc.) focused on credit card customers.
• Stand up new acquisition channels, tactics, and capabilities to drive growth, diversify reach, and enhance marketing agility & precision.
• Evaluate and manage existing acquisition sources for efficiency and ROI.
• Lead tests to validate new channels, creative, and targeting strategies.
• Analyze acquisition results by customer profile, funnel stage, and source quality to identify opportunities to improve CAC/conversion and how to scale effectively.
• Use SQL (Snowflake) to query and analyze performance data, segment customers, and generate actionable insights to guide testing, optimization, and scaling decisions.
• Collaborate cross-functionally to align on acquisition goals, audience targets, and customer quality metrics.
• Own reporting and optimization cadence, communicating results and recommendations to cross-functional stakeholders.

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees