Growth Marketing Lead, eCommerce

Anrok•San Francisco, CA

2d•Hybrid

About The Position

Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance. Our customers include: 40% of Forbes Top 50 AI companies 20% of Forbes Top 100 Cloud companies Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a Growth Marketing Lead, eCommerce to drive our expansion into the eCommerce and physical goods market—a strategic priority targeting $5M+ in new revenue. This role will own the full-stack growth strategy for reaching DTC brands and eCommerce businesses, using both paid and organic channels to build a new customer segment from the ground up.

Requirements

5+ years of full-stack growth marketing experience with deep expertise in both paid and organic acquisition channels, ideally in B2B SaaS and/or fintech selling to eCommerce/DTC businesses.
Proven eCommerce marketing experience with strong understanding of the DTC/marketplace seller ecosystem, eCommerce platforms (e.g., Shopify, WooCommerce, BigCommerce), and sales tax challenges facing online merchants.
Hands-on experience managing significant paid acquisition budgets across Google Ads, Meta, and emerging channels, with a track record of optimizing and scaling efficient customer acquisition.
Strong analytical skills with experience using web analytics tools, attribution platforms, and A/B testing to drive data-informed decisions and continuous optimization.
Entrepreneurial mindset with ability to build new growth programs from scratch, comfortable with ambiguity and rapid iteration in a 0-to-1 environment.
Excellent cross-functional collaboration skills with ability to partner within Marketing and cross-functionally to align on vertical strategy and execute integrated campaigns.
Detail-oriented project management and proactive communication skills

Nice To Haves

previous experience as a SaaS solution buyer or business owner at a DTC/eCommerce business

Responsibilities

Own end-to-end growth strategy and execution for the eCommerce vertical, driving new customer acquisition, pipeline generation, and ambitious revenue and growth targets.
Build and execute multi-channel growth programs including paid acquisition (Google, Meta, TikTok, Reddit, etc.), affiliate/partnership marketing, ecosystem presence (e.g., Shopify, WooCommerce), and organic channels to reach eCommerce sellers.
Develop deep expertise in eCommerce buyer personas, pain points, and purchase behaviors, creating targeted messaging and positioning that resonates with DTC brands and marketplace sellers navigating sales tax complexity.
Design and execute A/B tests and conversion optimization experiments across landing pages, ad creative, email campaigns, and checkout flows to maximize conversion rates and improve customer acquisition costs.
Partner within Marketing and with cross-functional stakeholders across Product, Operations, and GTM to develop vertical-specific content, case studies, and thought leadership that establishes Anrok as the go-to solution for eCommerce tax compliance.
Track and analyze key growth metrics including CAC, conversion rates, pipeline velocity, and ROI by channel, using data-driven insights to optimize spend allocation and inform strategic decisions.
Manage external contractors and agencies where specific expertise or speed is required

Benefits

The equity upside of an early-stage startup with the product-market fit of a later-stage company.
Daily lunch and snacks for those working out of our office hubs.
Medical, dental, and vision insurance covered 100%.
One Medical membership covered, flexible sick benefits, and more.
Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
Annual team off-sites and in-person opportunities around our growing Anrok hubs.
Home office setup stipend to ensure you have the equipment you need to thrive at work.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume