Growth Marketing Lead

Pinecone • New York City, NY

16d

About The Position

The Growth Marketing Lead will play a pivotal role in driving Pinecone’s growth strategy, focusing on both Product-Led Growth (PLG) and sales-driven pipeline development. This role involves implementing marketing campaigns targeting business decision makers, optimizing lead handoff to sales reps, and managing Pinecone’s email marketing strategy. The ideal candidate will have a strong background in growth marketing, email marketing, and campaign management.

Requirements

• Minimum of 7+ years of experience in growth marketing and/or demand generation.
• Proven experience in growth marketing, particularly in a PLG and B2B SaaS environment.
• Strong background in email marketing strategy and execution, including lifecycle emails and nurture campaigns.
• Experience in implementing and optimizing marketing campaigns targeting business decision makers.
• Proficiency in A/B testing methodologies and tools to drive continuous improvement.
• Excellent understanding of digital advertising strategies and budget management.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Experience with webinar and event management, including audience segmentation and engagement.
• Familiarity with marketing automation tools and CRM systems.

Nice To Haves

• Experience with tools like Salesforce, Hubspot, BI Tools (Metabase, Sigma, etc.), Gong Engage for outbound sales tactics.
• Experience with n8n or equivalent AI workflow systems to stitch together CRM, data warehouse, and other marketing systems.
• Ability to work collaboratively with cross-functional teams, including sales, product marketing, and developer relations.
• Strong analytical skills and data-driven decision-making ability.
• Excellent communication and leadership skills.
• Strong preference for previous experience in AI/ML/Data/Developer-centric companies.
• Prefer early stage startup experience.

Responsibilities

• Design and execute behaviorally triggered lifecycle emails for onboarding, activation, expansion, and win-back; improve deliverability, open/click rates, and conversion to qualified pipeline and revenue.
• Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI.
• Build n8n or equivalent automations for lead capture, enrichment, routing, lifecycle triggers, and alerts.
• Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows.
• Create brand-aligned, high-converting emails with compelling copy, visuals, and CTAs; segment audiences by demographics, preferences, and behavior for personalized targeting; run structured A/B tests; and monitor deliverability, open/click rates, conversions, and ROI for continuous optimization
• Manage paid budgets to improve CAC and payback while protecting funnel health and profitability.
• Own SEO end to end: build a focused topic-cluster strategy around high-intent, product-led use cases; ship assets (comparisons, alternatives, pricing, case studies) and technical fixes (schema, internal linking, crawl/index hygiene); and measure impact via rankings, qualified organic signups/PQLs, and pipeline contribution.
• Stay up-to-date with the industry trends and the best practices in growth marketing to drive innovation and continuous improvement.

Benefits

• Comprehensive health coverage including Medical, Dental, Vision
• Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions
• Cost-savings on gynecology, fertility, and family-building care
• Equity award
• 401(k)
• Flexible time off
• Paid parental leave
• Annual Department Retreat
• WFH Equipment Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees