Growth Marketing Lead

Jerry.ai•Palo Alto, CA

10d

About The Position

At Jerry.ai, we are redefining and radically improving how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry.ai simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We spend every day innovating and improving our AI-powered app to provide the best possible experience for our customers. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. We have more than 5 million customers — and we’re just getting started. With significant progress across various aspects of our product, we are prioritizing customer acquisition and profitable growth as our top objectives for the coming years. Our growth team (product & marketing) is directly responsible for Jerry.ai’s most critical initiative - achieving high double-digit growth - by driving customer acquisition through strategic and innovative approaches. To achieve this, we’re expanding our Growth team and hiring a Growth Marketing Lead to drive scalable customer acquisition through paid marketing. You will begin by owning our Google portfolio - Search, Demand Gen, UAC, and YouTube - a set of fast-growing channels where we’ve built meaningful traction in under a year and still have substantial room to scale. As the company grows, you’ll have the opportunity to broaden your channel ownership and expand your influence, shaping your own path at Jerry.ai. This role offers substantial career growth opportunities, resources, and CEO visibility. You will work directly with the VP of Growth (Product & Marketing) and the executive team to build, optimize, and scale high-impact growth initiatives. Initially, this position is a hands-on individual contributor role with the potential to transition into a leadership role as we scale. If you’re looking for a unique challenge in a high-impact role with uncapped potential and an opportunity to work with some of the most talented leaders in tech, we’d love to hear from you!

Requirements

3+ years of experience in digital performance marketing, including 2+ years of hands-on ownership of paid search and google channels (campaign set up, experimentation, bidding, creative testing, and measurement)
2+ years of strategic consulting background (ideally MBB or equivalent), with demonstrated ability to structure complex problems, prioritize and communicate clearly
Strong quantitative analytical ability working with full-funnel metrics (CAC, LTV, ROAS, incrementality) and a knack for storytelling through data
Proven ability to design and execute experiments end to end: forming hypotheses, defining success metrics, running tests, interpreting results, and scaling what works.
Deep technical acumen of paid growth ecosystem
Ability to thrive in an ambiguous and fast-paced environment
Ownership mentality - you are not satisfied with “good enough”

Responsibilities

Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners
Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically
Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
Allocate and manage budget for each campaign to maximize ROAS
Strategize the full-funnel marketing road map to achieve long-term exponential growth
Lead new channel expansion with innovation, thoughtfulness and rigor
Expand the growth team with exceptional talented junior marketers