Marketing Team Lead, Growth

Xnurta • Bellevue, WA

14d • Onsite

About The Position

Xnurta is looking for a Marketing Team Lead, Growth to own and scale our inbound growth engine. This is a senior, hands-on role responsible for strategy, execution, and team leadership across the channels that drive awareness, demand, pipeline, and revenue. You will lead a small but high-impact growth team and function as the architect of our inbound motion setting strategy, prioritizing investments, and ensuring disciplined execution across ABM, website, organic and paid experiences, PR, sponsorships, and long-form digital content. You’ll work closely with Sales, RevOps, Product, Creative, and the executive team to ensure inbound marketing is tightly aligned to pipeline and revenue goals. This role is ideal for a builder who thrives in a fast-growing B2B SaaS environment, enjoys collaborating across functions, and is equally comfortable setting strategy and rolling up their sleeves to execute.

Requirements

• 4-8+ years of B2B SaaS marketing experience, with a strong focus on inbound, demand generation, or growth marketing
• Experience in retail media, ecommerce data, or MarTech categories
• Proven experience owning inbound pipeline and revenue outcomes
• Demonstrated success leading and developing marketers and managing agencies/contractors
• Strong expertise across paid media (LinkedIn Ads, Google PPC), organic growth, website optimization, and ABM
• Deep analytical skills with hands-on experience using GA4, HubSpot, and ad platforms
• Experience managing and optimizing inbound marketing budgets
• Ability to operate strategically while remaining execution-oriented in a startup environment
• Advanced SEO and long-form content strategy experience
• Familiarity with GPT-powered content workflows or AI-assisted growth experimentation
• Required four days a week in our Bellevue office (Monday – Thursday)

Responsibilities

• Inbound Growth Strategy & Leadership
• Own Xnurta’s inbound growth strategy end-to-end, translating company revenue goals into channel strategies, budgets, and quarterly plans
• Define the inbound roadmap across ABM, paid, organic, website, PR, and content
• Establish clear goals, KPIs, and operating rhythms for the inbound growth function
• Balance near-term pipeline impact with long-term brand and demand creation
• Team Leadership
• Directly lead and mentor the current inbound and content team
• Set clear expectations, goals, and development plans for direct reports
• Ensure high-quality execution while leveling up team capabilities over time
• Manage and scale contractor and agency relationships across paid media, PR, influencers, SEO, and content
• Demand Generation & ABM
• Partner with Sales and RevOps to design and execute ABM programs for target accounts
• Oversee paid and organic campaigns across LinkedIn and other digital channels
• Ensure campaign execution is aligned to ICPs, buyer journeys, and revenue stages
• Optimize spend and tactics based on pipeline performance and ROI
• Website & Conversion Optimization
• Own the performance of xnurta.com as a conversion engine
• Guide landing page strategy, UX optimization, and experimentation
• Prioritize A/B testing and CRO initiatives to improve lead-to-opportunity conversion
• Content, PR & Sponsorships
• Set the long-form and digital content strategy across SEO, thought leadership, and demand gen
• Oversee PR execution to amplify brand awareness and credibility
• Identify and manage non-event sponsorships that align to target audiences and pipeline goals
• Analytics, Reporting & Accountability
• Own inbound performance reporting: traffic, conversion rates, inbound leads, pipeline generated, and ROI by channel
• Partner with RevOps to ensure accurate tracking and attribution
• Present performance insights and recommendations to the VP of Marketing and executive team
• Use data to continuously refine strategy, budget allocation, and execution

Benefits

• Competitive salary and comprehensive benefits package.
• Unlimited PTO
• A supportive and inclusive culture.
• Direct influence on product direction, brand positioning, and market leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed