Growth Marketing Lead

Rockstar

1d•Remote

About The Position

Rockstar is recruiting for a client that builds learning programs designed to turn practitioners into experts. This organization partners with industry leaders to create educational products that drive transformations. They are a small, high-agency team that punches above its weight and is scaling from building its own courses to working directly with software companies on their education initiatives. The Role The successful candidate will own growth across the organization's programs, working at the intersection of technical content, experimentation, and AI-powered workflows. This is not a traditional marketing role. They will spend their days writing posts that teach something real, building automations that scale what works, and running experiments to figure out what works in the first place. They will work directly with the CEO on a daily basis.

Requirements

Growth experimentation mindset: The candidate has run real experiments before - not just "tried some things." They have opinions on sample sizes, attribution, and when to call a test. They are comfortable with ambiguity and can design their way out of it.
Technical storytelling ability: They can take a complex topic - why evals matter for agentic AI, what makes a good Clay table, how Uniswap v4 hooks work - and turn it into content people actually want to read. They understand narrative structure: hooks, tension, payoff. Their writing doesn't sound like marketing.
AI-native workflow builder: They use LLMs as thinking partners, not just autocomplete. They've built (or are eager to build) automations that combine AI with other tools to do things that would otherwise require a team. They’re familiar with “context engineering.”