Marketing Lead, Graphic Design
About The Position
Cigarette Racing, established in 1969, is known globally for its innovative vision, legendary style, power, comfort, and luxury in hand-crafted boats. We are seeking a Marketing Lead to support the execution of our marketing initiatives. This role involves coordinating campaigns, developing content, managing timelines, and ensuring brand consistency across all channels. The Marketing Lead is a key contributor to daily marketing operations, working closely with the Marketing Manager, Sales, and other departments to create high-quality marketing assets that enhance brand awareness and achieve business objectives. This position is fully on-site.
Requirements
- Bachelor’s degree in Marketing (specialized in Graphic Design), Communications, Business, or a related field preferred.
- 2–4 years of experience in marketing, graphic design, communications, or a related role.
- Advanced proficiency in Adobe Creative Cloud (including Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, etc.)
- Strong expertise in videography and end-to-end video editing, including shooting, post-production, and final delivery
- Strong understanding of marketing fundamentals, digital platforms, and social media.
- Excellent organizational skills with the ability to manage multiple tasks and deadlines.
- Strong written and verbal communication skills.
- High attention to detail and commitment to quality.
- Proficiency in Microsoft Office and common marketing tools or platforms.
Responsibilities
- Support the execution of marketing campaigns across digital, social media, print, events, and partnerships.
- Coordinate assigned campaign tasks, timelines, and deliverables to ensure on-time completion.
- Assist with product launches, boat reveals, dealer initiatives, and brand activations.
- Track assigned campaign activities and report status updates to the Marketing Manager.
- Execute marketing materials in accordance with Cigarette Racing’s brand guidelines and quality standards.
- Assist with the development and coordination of marketing content, including photography, video, and written assets.
- Creation of physical prints, such as boat designs, brochures, pamphlets, banners, and posters.
- Review materials for accuracy, consistency, and presentation prior to release.
- Implement revisions efficiently based on leadership feedback.
- Support management of social media platforms, including content scheduling and posting.
- Assist with website updates, email marketing content, and digital assets as assigned.
- Monitor engagement and performance metrics related to assigned responsibilities.
- Ensure digital content reflects Cigarette Racing’s luxury performance brand.
- Assist with planning and execution of marketing and industry events.
- Coordinate logistics, materials, and marketing assets needed for events.
- Provide on-site or remote support during events as required by business needs.
- Ensure event materials and presentations align with brand standards.
- Collaborate with Sales, Operations, and Leadership to support marketing requests.
- Respond to internal requests in a timely and professional manner.
- Maintain clear communication and flexibility in a fast-paced environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
