Marketing Lead – eCommerce Growth & Brand (Full-Time, McKinney Texas – DFW Area)
About The Position
Herbal Goodness is a fast-growing natural wellness and herbal supplements brand serving customers across multiple channels, including Shopify, Amazon, Walmart, GNC, wholesale partners, and retail. We are expanding our leadership team and seeking a superb, highly experienced Marketing Lead who can own our digital growth, brand excellence, and multi-channel content strategy end-to-end. This role requires a strategic, hands-on marketer with deep experience in consumer eCommerce (CPG, wellness, beauty, food/beverage preferred). You must bring a strong combination of creative vision, analytical thinking, operational discipline, and brand leadership. ROLE SUMMARY The Senior Marketing Lead owns the entire eCommerce growth engine and the Herbal Goodness brand presence across all channels. This includes Shopify revenue, email marketing, SEO, organic social, brand voice, content, PR, and cross-functional campaign execution. You will act as the hub of the marketing team—working closely with paid media agencies, the social media team, content creators, and freelance designers. This is a high-impact leadership position with full responsibility for revenue-driving marketing initiatives.
Requirements
- 5–10 years of experience in B2C eCommerce marketing, ideally in CPG, beauty, supplements, or wellness.
- Proven track record in managing and scaling a Shopify brand.
- Deep experience with technical SEO, site performance, CRO, and funnel analytics.
- Expert-level skill in email marketing (Klaviyo, Mailchimp, or similar).
- Strong ability to create graphics, banners, and marketing assets (Canva or Adobe Suite).
- Experience managing freelancers or agencies.
- Excellent writing skills with mastery of brand voice and storytelling.
- Strong project management and organizational skills.
- Must be local to DFW (Dallas / McKinney area).
Nice To Haves
- Experience in supplements, wellness, herbal products, or nutraceuticals.
- Understanding of Amazon, Walmart Marketplace, and multi-channel brand consistency.
- Data-driven mindset with strong analytical skills.
Responsibilities
- eCommerce Growth Marketing Lead (Shopify + Marketplaces)
- SEO & Website Performance (Technical + Strategic)
- Email Marketing (Klaviyo Expert Preferred)
- Social Media Strategy & Leadership
- Brand & Creative Leadership
- Graphics & Creative Production
- Cross-Functional Leadership
Benefits
- Opportunity to lead marketing for a rapidly growing national wellness brand
- Full creative ownership and brand-building authority
- Collaborative, mission-driven team culture
- Competitive compensation and performance-based opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
