Intern

Freixenet Mionetto USA•White Plains, NY

15d•Hybrid

About The Position

Freixenet Mionetto USA, a leading sparkling wine company, is seeking a motivated Marketing Intern to join their team. The company prides itself on being a great place to work, recognized as one of the Best Places to Work in Westchester and New York State. As the U.S. subsidiary of Henkell Freixenet, they manage a portfolio of iconic brands like Mionetto Prosecco, Freixenet, and Gloria Ferrer. Their culture emphasizes collaboration, celebration, and continuous growth, with a commitment to investing in their team through benefits and learning opportunities.

Requirements

Currently pursuing a BA/BS degree or Masters in Marketing or a recent graduate.
Able to work onsite at our White Plains, NY office Monday through Thursday.
Can commit to a minimum of 6 months for the internship.
Legally able to consume alcoholic beverages in the state of NY.
Detail-oriented with a focus on accuracy.
Excellent written and verbal communication skills.
Proactive team player with a go-getter attitude.
Highly organized with strong multitasking abilities.
Proficient in Microsoft Office.

Responsibilities

Execute immersive brand experiences designed to drive awareness, engagement, and trial in key markets.
Assist with Social Media tasks across various brands.
Develop and execute experiential marketing programs, including pop-ups, sampling events, and high-profile brand activations.
Identify key local market opportunities to drive trial and brand love through grassroots efforts, influencer partnerships, and cultural moments.
Manage the end-to-end event execution, from planning and logistics to on-the-ground activation and post-event analysis.
Oversee event budgets, ensuring cost-effective and high-impact activations.
Track and analyze event performance metrics, gathering insights to optimize future executions.
Provide post-event recaps, including key learnings and recommendations for improvement.
Execute monthly content calendars for Korbel, Gloria Ferrer, Mionetto Canada, and Henkell Canada, ensuring alignment with social media brand plans and key winery moments.
Support with Meta advertising dashboard for the specified brands, focusing on optimizing CPMs, CPC, and follower growth.
Track and analyze ad performance, adjusting budgets to stay within budget.
Oversee engagement across social platforms for the specified brands, responding promptly and in alignment with brand voice and winery questions.
Manage and coordinate influencer and journalist visits, ensuring smooth and positive experiences.
Support the development of consumer personas by analyzing syndicated data sources such as YouGov and Numerator.
Assist in identifying emerging category trends, shopper behaviors, and consumption occasions relevant to the House of Brands strategy.
Summarize findings into actionable insights to support Brand Learning plans, campaign development, and portfolio positioning.
Work closely with sales teams to align activations with retail priorities and key distribution partners.
Partner with brand, digital, and PR teams to amplify events across social and media channels.
Manage external agencies, vendors, and event partners to ensure seamless execution.