Marketing Intern (Baytown, Tx)

Community Resource Credit Union•Baytown, TX

About The Position

The Marketing Intern supports the Marketing department in planning and carrying out initiatives that promote Community Resource Credit Union's products, services, and brand in the communities it serves. The internship provides applied, hands-on experience that reinforces academic marketing coursework, including market segmentation, environmental and consumer analysis, and marketing plan development, in a regulated financial services environment. The intern assists with identifying and profiling target segments; supporting supervised marketing mix activities and preparing segment-specific materials; researching environmental and competitive factors; compiling findings for staff review; and drafting and tracking components of marketing plans. At the close of the internship, the intern presents a summary of a marketing plan component to Marketing leadership. Marketing materials drafted or supported by the intern must be reviewed and approved by Compliance and/or Marketing leadership before external use. Work involving regulated advertising content or audience targeting is performed only under supervision and review. The intern also performs other assigned marketing support duties consistent with their academic level and follows CRCU policies, procedures, applicable financial services regulations, and member-information privacy requirements. The position is based in a standard office environment, with occasional attendance at CRCU branch or community events possibly required. The schedule is coordinated with the intern's academic obligations and the sponsoring institution's internship program requirements. CRCU is an Equal Opportunity Employer and provides reasonable accommodations to qualified individuals with disabilities.

Requirements

Currently enrolled in MRKG 1311: Marketing or an equivalent marketing course, or actively pursuing a degree or certificate in Marketing, Business, or a related field.
Basic proficiency with standard office/productivity software.
Strong written and verbal communication skills.
Ability to maintain confidentiality of member and organizational information.
Meet minimum age and work-authorization requirements under CRCU policy and applicable law.

Nice To Haves

Familiarity with social media or design tools.

Responsibilities

Assist in identifying and profiling target market segments for CRCU products and services, such as checking and savings accounts, loans, and youth or student accounts.
Support execution of marketing mix activities for assigned campaigns under staff supervision.
Help prepare segment-specific marketing materials and messaging in coordination with department staff.
Research economic, competitive, regulatory, community, and demographic factors affecting member and organizational decisions.
Support basic competitive scans of other financial institutions' marketing approaches under staff direction.
Compile research findings into summaries for review by Marketing staff.
Contribute to drafting marketing plan components, including objectives, target audience, tactics, and timeline, for an assigned initiative.
Assist with tracking campaign timelines and organizing marketing plan documentation.
Present a summary of a marketing plan component to Marketing leadership at the close of the internship.
Perform other assigned marketing support duties consistent with the intern's academic level and the position description.
Comply with CRCU policies, procedures, and applicable financial services regulations, including member information privacy requirements.
Ensure marketing materials drafted or supported are reviewed and approved by Compliance and/or Marketing leadership before external use or publication.
Assist only under supervision with materials subject to NCUA Part 740 and its official insurance statement requirements, and with materials referencing rates or account or loan terms subject to Regulation DD and Regulation Z advertising disclosure requirements.
Do not independently set or execute audience targeting criteria for loan or deposit product campaigns; geographic or demographic targeting must be reviewed by Compliance for Fair Lending/ECOA considerations before use.