Marketing Intern

Nurse Practitioner On Call LLC•Baltimore, MD

2d•Onsite

About The Position

NPOC Wellness & Hydration is a Maryland-based clinical wellness brand offering IV hydration therapy, medical weight management (GLP-1), peptide therapy, NAD+/NIAGEN® IV therapy, supplements, and a growing aesthetics service line including Botox, hydrodermabrasion, and esthetician-led skincare. We deliver premium, evidence-based wellness with a whole-patient care philosophy. We are owned and operated by a board-certified Family and Psychiatric Nurse Practitioner with 15+ years of clinical experience. We are building a high-performing marketing function and are looking for a motivated intern who wants real-world experience in healthcare and wellness brand-building, with potential to grow into a long-term Marketing Coordinator role. This role is ideal for a marketing, communications, public health, business, or related student/recent grad who wants healthcare brand experience and is excited about wellness, aesthetics, and integrative care.

Requirements

Currently enrolled in or recent graduate of a Bachelor's program in Marketing, Communications, Public Health, Business, or related field
Strong written communication skills with attention to grammar, tone, and brand voice
Working knowledge of Instagram, TikTok, Facebook, and LinkedIn for business
Comfort with photo and short-form video capture using a smartphone
Proficient in Canva or similar design tools
Highly organized, deadline-driven, and able to manage multiple workstreams independently
Reliable transportation to NPOC clinic locations (Baltimore, Waldorf as needed)
Available for occasional evening or weekend events
Eligible to work in the U.S.
Must complete HIPAA awareness training within first 14 days of hire (provided)
Must follow NPOC's content approval workflow, no health claims, before/after photos, patient stories, or service-specific copy may be published without clinical approval
Will sign a confidentiality and non-disclosure agreement
Will adhere to the NPOC brand voice and clinical communication guidelines
Will not collect, transmit, or store any patient health information outside of approved systems

Nice To Haves

Prior experience in healthcare, wellness, beauty, or medspa marketing
Familiarity with email marketing platforms (Mailchimp, Klaviyo, or similar)
Familiarity with social scheduling tools (Later, Metricool, Meta Business Suite)
Basic photo/video editing (CapCut, Lightroom Mobile, Adobe Express)
Experience with Google Business Profile management
Exposure to HIPAA, healthcare compliance, or regulated industry marketing

Responsibilities

Schedule social media content (Instagram, TikTok, Facebook, LinkedIn) using approved scheduling tools
Capture in-clinic photo and video content of services, treatment rooms, products, and team
Draft social captions and email copy from leadership-provided talking points and the existing 90-day content calendar
Assemble email newsletters in our email platform from pre-approved content
Maintain content asset library (photos, videos, graphics) with proper organization and tagging
Respond to DMs, comments, and messages using approved scripts and FAQs
Escalate clinical questions, complaints, or PHI-adjacent inquiries to leadership immediately
Monitor brand mentions and tags
Post weekly Google Business Profile updates across all locations
Respond to Google, Yelp, and Facebook reviews using approved templates within 24 hours
Monitor and update local citations and directory listings
Pull weekly social, email, GBP, and website analytics
Build a simple weekly dashboard showing KPIs: follower growth, engagement, reach, GBP views, lead form fills, and booked consults
Surface trends and recommendations for leadership review
Research and build prospect lists for potential gym, corporate wellness, Chamber, and community partners
Draft outreach emails and follow-up sequences using leadership-approved templates
Coordinate logistics for events, pop-ups, and partner activations
Track partnership pipeline in CRM or shared tracker
Support NPOC's presence at Chamber events, wellness fairs, and community partnerships
Order marketing collateral and swag
Maintain marketing SOPs and update as workflows evolve