Marketing Intern - Fall 2026

Ryman Hospitality Properties•Nashville, TN

10h•Onsite

About The Position

As a Marketing Intern with Opry Entertainment (OEG), you'll engage in experiential learning in live entertainment marketing while supporting the promotional efforts that drive audiences to our iconic venues, with a focus on events and co-promotions with key partners in and around Nashville. Our 12-week paid internship program offers current students hands-on experience with marketing initiatives, including audience acquisition, sweepstakes and partnership activations, project coordination, quality reviews of marketing materials, sponsorship fulfillment, and other campaign-related projects. As the ideal candidate, you bring enthusiasm to learn, strong communication skills, and a genuine passion for music and marketing.

Requirements

Currently enrolled in an undergraduate or graduate program studying Music Business, Business, Communications, Marketing, or related field
1+ years' completed coursework in Music Business, Business, Communications, Marketing, or related field
Effective interpersonal, verbal, and written communication skills
Passion for entertainment, hospitality, marketing, and business, with an interest in sales
Able to take initiative on individual tasks while working collaboratively with a team
Positive, proactive, and eager to learn, with the ability to think on your feet and handle new challenges
Proficient with Microsoft Office Suite, Adobe Photoshop skills, basic HTML knowledge
Able to work a flexible schedule, including evenings, weekends, and holidays to experience full cycle business operations
Currently a student with reliable transportation
Eligibility to work in the U.S.

Nice To Haves

Experience in promotions, events planning, publicity, band management, or public relations preferred
Social media marketing experience and knowledge of country music preferred

Responsibilities

Assist with audience acquisition and lead generation initiatives to drive audience growth.
Support sweepstakes rollouts, including identifying partnership opportunities, defining plans and prizing, developing briefs, and coordinating timelines and launches. Track KPIs and manage prize fulfillment.
Assist with the coordination and execution of partnership activation plans.
Provide project support by creating and managing timelines, planning project needs, coordinating with key stakeholders, updating brand calendars, and providing project status updates.
Conduct reviews of marketing elements across owned channels and third-party sites, including promotional offers, to ensure brand messaging quality and consistency.
Ensure fulfillment of sponsorship exposure elements and coordinate the execution of sponsor-related requests.
Additional projects may include consumer insights research, supporting onsite activations, preparing promotional graphics, creating UTMs, and developing campaign overview decks.
Perform other duties as assigned.