Marketing Intern (Summer – Fixed Term)
About The Position
Windward Software is hiring a summer Marketing Intern to support B2B marketing initiatives across research, content creation, and digital publishing. This hands-on role involves producing marketing assets, analyzing competitors, and assisting with website updates and marketing operations using tools like HubSpot, Adobe Creative Suite, Canva, and other AI-assisted marketing and content creation tools. This internship is designed to provide real-world experience across B2B software marketing, including market research, content creation, digital publishing, and marketing operations. The ideal candidate is a self-starter, eager to learn, comfortable working independently, and interested in gaining practical experience and building a portfolio of real-world work.
Requirements
- Basic understanding of SEO principles
- Basic understanding of web image formats and optimization
- Strong writing skills with the ability to conceive, draft, proofread, and edit content efficiently
- Excellent attention to detail and strong grammatical skills
- Ability to develop content that requires little or no editing
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Comfortable working independently while collaborating within a team environment
- Experience routing work for feedback and approvals
- Experience or familiarity with HubSpot Content Management System (preferred)
- Experience or familiarity with Canva or Adobe Creative Suite
- Experience or familiarity with AI-assisted marketing or content tools
- Basic understanding of Image editing and optimization tools
- Basic understanding of Content management systems
Nice To Haves
- B2B writing experience is an asset
- Interest in software, technology, or digital marketing is a plus
Responsibilities
- Conduct market research to support marketing initiatives and campaigns
- Gather and compile competitive pricing analysis
- Analyze competitor social media presence, including: Types of posts and content themes, Media formats used (video, graphics, text), Engagement levels and follower growth
- Compile competitive feature comparisons as needed
- Write and assist with: Blog posts, Targeted email content, Social media post drafts
- Support the development of marketing collateral such as: One-pagers, Campaign assets, Sales enablement materials
- Design content layouts using tools such as Canva or Adobe Creative Suite, when applicable
- Perform light video editing using Adobe Express, Premiere, or equivalent tools
- Prepare approved content for website publishing, including: Page template setup, Text formatting in the HubSpot editor, Adding CTAs, forms, images, and metadata for SEO
- Support content review and approval workflows
- Assist with marketing support for events and tradeshows as needed
- Perform data integrity audits and data scrubbing within marketing systems
Benefits
- Hands-on experience in B2B software marketing
- Exposure to real marketing campaigns, tools, and workflows
- Practical experience with HubSpot, content publishing, and marketing operations
- Mentorship from an experienced marketing team
- Portfolio ready work across content, research, and digital marketing
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
Number of Employees
11-50 employees
