Marketing Intern - Digital Content and Social Media

Becton Dickinson Medical Devices • Warwick, RI

1d • Onsite

About The Position

BD Interventional Surgery worldwide business unit, located in Rhode Island, is a leading developer, manufacturer, and marketer of innovative, life-enhancing medical technologies. The Advanced Repair and Reconstruction (AR&R) Platform is the aspirational leader in Plastic & Reconstructive Surgery (PRS), and home to the GalaFLEX™ Scaffold collection—a biologically derived, P4HB-based scaffold that supports, repairs, and reinforces soft tissue in plastic and reconstructive surgery procedures. This intern will be focused on marketing strategic initiatives and provide support to members of the Digital Marketing team responsible for supporting the GalaFLEX™ Scaffold portfolio strategy and executing against strategies to achieve commercial excellence. As the Marketing Intern - Digital Content and Social Media, you will help to shape what the digital initiatives at BD look like – especially as it comes to the eCommerce and marketing website, social media, digital campaigns, visual content creation, and more. You will develop a deep understanding of marketing strategy, digital best practices, and campaign execution, while also growing your design skills and developing independent projects you can add to your portfolio. This role will have the opportunity to work on product and brand content for the GalaFLEX™ Scaffold collection under the support of an award-winning team. The ideal candidate for this position is highly motivated to grow within the organization in the future, thrives in an environment of creativity and accountability, and can perform at a high level across a wide array of assignments. The position also offers opportunities to work in partnership and network with other businesses, cross-functional teams, and more.

Requirements

• Current Bachelor's degree or Master's level program student in Business, Marketing, Communications, Graphic Design or other applicable program with an interest or focus on digital marketing and visual content creation.
• Solid understanding of the Microsoft Office Suite (Outlook, PowerPoint, Excel, etc.) and design tools such as Canva or Adobe Creative Suite.
• Familiarity with content management systems (CMS), preferably Adobe Experience Manager (AEM) or similar platforms.
• Basic understanding of web content best practices including responsive design, accessibility, and UX principles.
• Strong curiosity about digital marketing and visual design.
• Outstanding written and verbal communications skills.
• Self-driven attitude towards learning and executing digital initiatives.
• Ability to work proactively and be self-motivated.
• Fast learning capabilities with the intent of working independently on tasks.
• Comfortability presenting and sharing new ideas to impact the business.
• Must have the ability to work on several projects simultaneously and prioritize responsibilities.
• Effectively work cross-functionally and network within the business.
• Must be comfortable working in a fast-paced environment of accountability.
• All candidates can submit at least 2 portfolio samples in the form of social media posts, digital designs, campaign visuals, or other relevant creative examples.

Responsibilities

• Under the mentorship of the digital marketing team members, the Intern will support digital marketing initiatives, campaigns, and projects.
• The advertising and promotion (AdProm) content approval process.
• Strategy and execution of social media content and engagement management.
• Support the creation and publishing of landing page content within Adobe Experience Manager (AEM), including page builds, asset uploads, and component configuration for the GalaFLEX™ Scaffold digital ecosystem.
• Assist in the design and optimization of eCommerce and marketing website layouts, ensuring brand consistency, mobile responsiveness, and adherence to BD digital standards.
• Handling content calendars (social media, email, etc.) and assisting in the design and creation of visual content using tools such as Canva.
• Working within project management software to assist execution and tactical strategies, contribute to project management charts and forward planning.
• Passionate about project coordination and logistics for meaningful digital marketing impact.
• Develop a thorough understanding of the AR&R portfolio, dedicated to the GalaFLEX™ Scaffold strategy in plastic and reconstructive surgery and its competitive landscape.
• Assist with additional digital marketing responsibilities, which will include – but won’t be limited to – reporting and analytics dashboards, paid advertising planning, persona development and customer journey management, competitive landscape and intel discovery, SEM and SEO.
• Drive commercial excellence by collaborating cross-functionally with other marketing concentrations.

Benefits

• BD 401(k) Plan - after satisfying the eligibility requirements.
• Sick time as required by state law
• Workplace accommodations
• Adoption assistance –if working 20+ hours and must be actively employed on date of reimbursement
• Employee Assistance Program (EAP)
• Bereavement leaves – if 20+ hours worked/week
• Personal leave – if 20+ hours worked /week
• Family and Medical Leave (FML) – only if meet federal eligibility requirements for having worked 1250 hours in previous 12 months of work
• Jury and Witness Duty Leave
• Military leave

What This Job Offers

• Job Type: Full-time
• Career Level: Intern