Marketing Integration Specialist

MB2 Dental•Carrollton, TX

11d

About The Position

MB2 Dental is seeking a highly organized and process-oriented Marketing Integration Specialist to oversee and optimize our marketing technology ecosystem, vendor partnerships, and operational workflows. This role will play a critical part in creating structure, visibility, and consistency across marketing platforms, reporting, integrations, and onboarding processes. The ideal candidate thrives in a fast-paced, collaborative environment and is passionate about building scalable systems that improve efficiency and support organizational growth. This individual will partner closely with Marketing, IT, Compliance, Business Systems, and external vendors to ensure marketing technologies and integrations align with business objectives and operational standards.

Requirements

3–5+ years of experience in marketing operations, marketing technology, vendor management, or systems integration
Experience managing marketing platforms, software tools, or external vendor relationships
Strong organizational, project management, and prioritization skills
Excellent communication and stakeholder management abilities
Strong analytical and problem-solving skills with the ability to interpret data and identify trends
Ability to work independently while building scalable processes and systems

Nice To Haves

Experience supporting multi-location organizations or healthcare environments
Exposure to AI, automation, and emerging marketing technologies
Experience building workflows, documentation, or operational systems
Familiarity with CRM systems, marketing analytics tools, and reporting platforms
Experience supporting onboarding or integration initiatives across multiple locations

Responsibilities

Manage and optimize the organization’s marketing technology ecosystem, platforms, and integrations
Partner with Marketing, IT, Compliance, and Business Systems teams to support integrations, workflows, and operational consistency
Oversee relationships with marketing vendors, including performance management, recurring meetings, and reporting reviews
Evaluate new vendors, technologies, and AI tools to identify scalable solutions and process improvements
Support onboarding and integration efforts for newly acquired partner practices and De Novo offices
Build and maintain standardized processes, documentation, and reporting across marketing systems and vendors
Analyze vendor and platform reporting to identify trends, improve visibility, and provide actionable insights
Identify opportunities to improve automation, system connectivity, and operational efficiency across the marketing organization